Secure Asset Management LLC Raises Stock Holdings in Alphabet Inc. $GOOG

Secure Asset Management LLC boosted its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 42.3% during the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 9,338 shares of the information services provider’s stock after purchasing an additional 2,777 shares during the quarter. Secure Asset Management LLC’s holdings in Alphabet were worth $3,299,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other institutional investors and hedge funds have also recently modified their holdings of the company. Brighton Jones LLC grew its stake in Alphabet by 5.6% during the 4th quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after buying an additional 6,410 shares during the last quarter. Worldquant Millennium Advisors LLC raised its stake in Alphabet by 76.2% in the second quarter. Worldquant Millennium Advisors LLC now owns 1,865,304 shares of the information services provider’s stock valued at $330,886,000 after buying an additional 806,681 shares during the last quarter. Darwin Wealth Management LLC acquired a new stake in Alphabet in the second quarter worth about $658,000. Financial Advisors Network Inc. grew its stake in shares of Alphabet by 7.7% during the second quarter. Financial Advisors Network Inc. now owns 7,945 shares of the information services provider’s stock worth $1,409,000 after acquiring an additional 565 shares during the last quarter. Finally, Ausdal Financial Partners Inc. increased its holdings in shares of Alphabet by 10.7% during the second quarter. Ausdal Financial Partners Inc. now owns 37,310 shares of the information services provider’s stock valued at $6,618,000 after acquiring an additional 3,616 shares in the last quarter. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Analyst Ratings Changes

GOOG has been the topic of several research analyst reports. Pivotal Research boosted their target price on shares of Alphabet from $470.00 to $475.00 and gave the stock a “buy” rating in a research report on Thursday, July 23rd. Wedbush started coverage on shares of Alphabet in a research note on Thursday, July 16th. They set an “outperform” rating and a $445.00 price objective for the company. JPMorgan Chase & Co. dropped their price objective on shares of Alphabet from $460.00 to $420.00 and set an “overweight” rating on the stock in a report on Thursday, July 23rd. Wells Fargo & Company cut their target price on Alphabet from $418.00 to $411.00 and set an “overweight” rating on the stock in a research report on Thursday, July 23rd. Finally, DZ Bank upgraded Alphabet to a “strong-buy” rating in a research note on Thursday, July 23rd. Six investment analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating and four have given a Hold rating to the stock. According to data from MarketBeat.com, Alphabet has an average rating of “Buy” and an average target price of $415.55.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet’s AI expansion remains the main bullish catalyst. WeatherNext 3 is being integrated into Search, Maps and Gemini, while new voice-driven Gemini features are rolling out in Gmail, Docs and Keep, creating potential for broader user engagement and monetization. Alphabet Just Gave Search, Maps and Gemini a New AI Advantage
• Positive Sentiment: Analyst optimism is building around Google Cloud, AI services, hardware and long-term earnings growth. Wolfe Research named Alphabet a top pick for 2027, while other coverage highlights strong recent Cloud growth and a median price target well above current trading levels. Alphabet Stock Opinions on Strong Cloud Growth Prospects
• Positive Sentiment: A federal judge declined to force a breakup of Google’s ad-technology business, reducing the most severe regulatory risk, although operational restrictions remain. The decision also supports Alphabet’s ability to retain its existing ad-tech infrastructure. Google Spared From Ad-Business Breakup
• Neutral Sentiment: Alphabet’s clean-energy partnerships, including Google-backed battery storage and geothermal projects, strengthen power availability for data centers but are unlikely to materially affect near-term earnings. Google’s New Energy Project Gives Eos Energy a Key Technology Validation
• Negative Sentiment: Investors remain concerned that Alphabet’s roughly $44.9 billion quarterly capital expenditure pushed free cash flow negative for the first time since its IPO. The spending may support future AI and Cloud returns, but it increases execution risk and weighs on near-term valuation. 3 Stocks Built for Higher Rates
• Negative Sentiment: Stronger-than-expected employment data lifted Treasury yields and reduced expectations for near-term rate cuts, pressuring large technology stocks. Alphabet also faces investor concern over delayed Gemini releases, ongoing ad-tech remedies, and shareholder securities-fraud investigations. Securities Fraud Investigation Into Alphabet

Alphabet Price Performance

NASDAQ:GOOG opened at $335.31 on Friday. The company has a debt-to-equity ratio of 0.16, a current ratio of 2.72 and a quick ratio of 2.64. The company has a 50 day moving average price of $346.96 and a 200-day moving average price of $340.71. Alphabet Inc. has a 1-year low of $232.38 and a 1-year high of $404.47. The firm has a market cap of $4.10 trillion, a price-to-earnings ratio of 16.84, a price-to-earnings-growth ratio of 0.97 and a beta of 1.21.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.87 by $6.24. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The firm had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $116.53 billion. During the same period in the prior year, the firm posted $2.31 earnings per share. The firm’s quarterly revenue was up 24.2% compared to the same quarter last year. Equities research analysts forecast that Alphabet Inc. will post 20.5 EPS for the current year.

Alphabet Announces Dividend

The company also recently announced a quarterly dividend, which will be paid on Monday, September 14th. Stockholders of record on Monday, September 7th will be paid a dividend of $0.22 per share. This represents a $0.88 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s dividend payout ratio is presently 4.42%.

Insider Activity

In related news, Director Frances Arnold sold 82 shares of Alphabet stock in a transaction dated Friday, August 28th. The stock was sold at an average price of $337.71, for a total value of $27,692.22. Following the completion of the transaction, the director owned 18,995 shares in the company, valued at $6,414,801.45. The trade was a 0.43% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CAO Marsida Saraci sold 449 shares of the business’s stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total value of $149,606.80. Following the completion of the sale, the chief accounting officer owned 27,386 shares of the company’s stock, valued at $9,125,015.20. This trade represents a 1.61% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 451,925 shares of company stock worth $12,371,544 in the last ninety days. Company insiders own 12.99% of the company’s stock.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.