RideNow Group (NASDAQ:RDNW – Get Free Report) and Burlington Stores (NYSE:BURL – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk and dividends.
Profitability
This table compares RideNow Group and Burlington Stores’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| RideNow Group | -0.76% | -2,628.57% | -1.17% |
| Burlington Stores | 5.85% | 41.72% | 7.61% |
Valuation & Earnings
This table compares RideNow Group and Burlington Stores”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| RideNow Group | $1.08 billion | 0.21 | -$52.40 million | ($0.23) | -25.26 |
| Burlington Stores | $11.57 billion | 1.38 | $610.15 million | $11.14 | 22.75 |
Burlington Stores has higher revenue and earnings than RideNow Group. RideNow Group is trading at a lower price-to-earnings ratio than Burlington Stores, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
RideNow Group has a beta of 1.19, suggesting that its stock price is 19% more volatile than the S&P 500. Comparatively, Burlington Stores has a beta of 1.42, suggesting that its stock price is 42% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for RideNow Group and Burlington Stores, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| RideNow Group | 1 | 2 | 0 | 0 | 1.67 |
| Burlington Stores | 0 | 6 | 14 | 0 | 2.70 |
RideNow Group presently has a consensus price target of $8.50, suggesting a potential upside of 46.30%. Burlington Stores has a consensus price target of $370.75, suggesting a potential upside of 46.32%. Given Burlington Stores’ stronger consensus rating and higher probable upside, analysts clearly believe Burlington Stores is more favorable than RideNow Group.
Institutional & Insider Ownership
66.1% of RideNow Group shares are held by institutional investors. 55.3% of RideNow Group shares are held by insiders. Comparatively, 1.3% of Burlington Stores shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Summary
Burlington Stores beats RideNow Group on 12 of the 14 factors compared between the two stocks.
About RideNow Group
RumbleOn, Inc. primarily operates as a powersports retailer in the United States. It operates in two segments, Powersports and Vehicle Transportation Services. The Powersports segment provides new and pre-owned motorcycles, all-terrain vehicles, utility terrain or side-by-side vehicles, personal watercraft, snowmobiles, and other powersports products. It also offers parts, apparel, accessories, finance and insurance products and services, and aftermarket products, as well as repair and maintenance services. The Vehicle Transportation Services segment provides asset-light transportation brokerage services facilitating automobile transportation. The company was formerly known as Smart Server, Inc. and changed its name to RumbleOn, Inc. in February 2017. The company was incorporated in 2013 and is based in Irving, Texas.
About Burlington Stores
Burlington Stores, Inc. operates as a retailer of branded merchandise in the United States. The company provides fashion-focused merchandise, including women's ready-to-wear apparel, menswear, youth apparel, footwear, accessories, toys, gifts, and coats, as well as baby, home, and beauty products. It operates stores under the Burlington Stores, and Cohoes Fashions brand names in Washington D.C. and Puerto Rico. Burlington Stores, Inc. was founded in 1972 and is headquartered in Burlington, New Jersey.
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