Harley-Davidson (NYSE:HOG) CFO Jonathan Root Sells 1,554 Shares

Harley-Davidson, Inc. (NYSE:HOG) CFO Jonathan Root sold 1,554 shares of the stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $27.46, for a total transaction of $42,672.84. Following the transaction, the chief financial officer directly owned 26,292 shares in the company, valued at $721,978.32. The trade was a 5.58% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Price Performance

NYSE HOG opened at $27.80 on Thursday. Harley-Davidson, Inc. has a fifty-two week low of $17.09 and a fifty-two week high of $31.25. The stock’s 50-day moving average is $26.29 and its two-hundred day moving average is $23.60. The firm has a market cap of $2.89 billion, a P/E ratio of 17.06, a price-to-earnings-growth ratio of 8.92 and a beta of 1.29. The company has a debt-to-equity ratio of 0.36, a current ratio of 1.90 and a quick ratio of 1.70.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Thursday, July 23rd. The company reported $0.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.65 by $0.10. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%.The company had revenue of $1.23 billion during the quarter, compared to the consensus estimate of $1.17 billion. During the same quarter in the prior year, the company posted $0.88 EPS. The firm’s revenue was down 5.9% on a year-over-year basis. On average, analysts anticipate that Harley-Davidson, Inc. will post 0.56 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in the business. Aberdeen Wealth Management LLC bought a new stake in shares of Harley-Davidson in the second quarter valued at approximately $29,000. Pinnacle Holdings LLC bought a new position in Harley-Davidson during the fourth quarter worth $30,000. Fifth Third Bancorp raised its stake in Harley-Davidson by 48.9% during the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock valued at $36,000 after purchasing an additional 579 shares during the last quarter. Versant Capital Management Inc boosted its holdings in Harley-Davidson by 858.2% in the 2nd quarter. Versant Capital Management Inc now owns 1,629 shares of the company’s stock valued at $40,000 after purchasing an additional 1,459 shares during the period. Finally, Geneos Wealth Management Inc. grew its position in Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after purchasing an additional 1,278 shares during the last quarter. 85.10% of the stock is owned by institutional investors.

Analyst Ratings Changes

HOG has been the topic of several analyst reports. Griffin Securities set a $33.00 price target on Harley-Davidson in a report on Monday, August 17th. Loop Capital raised shares of Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 price objective for the company in a report on Monday, July 20th. Robert W. Baird raised their target price on shares of Harley-Davidson from $28.00 to $30.00 and gave the company a “neutral” rating in a research note on Friday, July 24th. Citigroup raised their target price on shares of Harley-Davidson from $26.00 to $27.00 and gave the company a “neutral” rating in a research note on Sunday, July 12th. Finally, UBS Group lifted their target price on shares of Harley-Davidson from $26.00 to $28.00 and gave the stock a “neutral” rating in a report on Wednesday. One analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, five have issued a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, Harley-Davidson has an average rating of “Hold” and an average target price of $27.00.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.