Insider Buying: Wix.com (NASDAQ:WIX) CMO Acquires 490 Shares

Wix.com Ltd. (NASDAQ:WIX) CMO Omer Shai purchased 490 shares of the stock in a transaction dated Monday, August 31st. The shares were acquired at an average cost of $59.89 per share, with a total value of $29,346.10. Following the acquisition, the chief marketing officer directly owned 515,879 shares in the company, valued at $30,895,993.31. This represents a 0.10% increase in their position. The purchase was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

Wix.com Stock Performance

Shares of WIX traded up $0.48 during mid-day trading on Wednesday, reaching $88.86. The company had a trading volume of 318,654 shares, compared to its average volume of 2,171,313. The company has a market capitalization of $5.18 billion, a price-to-earnings ratio of -25.10, a P/E/G ratio of 41.95 and a beta of 1.02. The company’s 50 day simple moving average is $61.53 and its 200 day simple moving average is $66.58. Wix.com Ltd. has a 1-year low of $40.16 and a 1-year high of $190.93.

Wix.com (NASDAQ:WIX) last issued its quarterly earnings data on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, topping analysts’ consensus estimates of $1.13 by $0.26. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The business had revenue of $563.06 million for the quarter, compared to analyst estimates of $552.56 million. During the same quarter in the previous year, the company posted $2.28 EPS. Wix.com’s quarterly revenue was up 14.9% compared to the same quarter last year. As a group, equities analysts forecast that Wix.com Ltd. will post 0.24 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Wix.com

A number of large investors have recently modified their holdings of WIX. Farther Finance Advisors LLC increased its holdings in Wix.com by 122.2% during the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock worth $25,000 after acquiring an additional 132 shares during the period. Geneos Wealth Management Inc. grew its position in shares of Wix.com by 632.4% during the 1st quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock valued at $41,000 after purchasing an additional 215 shares in the last quarter. Employees Retirement System of Texas increased its holdings in shares of Wix.com by 129.9% in the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock worth $46,000 after purchasing an additional 252 shares during the period. Banque Cantonale Vaudoise increased its holdings in shares of Wix.com by 464.8% in the fourth quarter. Banque Cantonale Vaudoise now owns 497 shares of the information services provider’s stock worth $52,000 after purchasing an additional 409 shares during the period. Finally, National Bank of Canada FI purchased a new stake in shares of Wix.com in the third quarter worth $54,000. 81.52% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

Several equities research analysts have commented on WIX shares. UBS Group set a $75.00 price objective on shares of Wix.com in a report on Wednesday, August 5th. Barclays dropped their price target on shares of Wix.com from $155.00 to $100.00 and set an “overweight” rating on the stock in a research note on Thursday, May 14th. Wedbush lifted their price objective on shares of Wix.com from $55.00 to $80.00 and gave the company a “neutral” rating in a research note on Thursday, August 20th. Evercore set a $95.00 target price on shares of Wix.com in a report on Tuesday, August 4th. Finally, Citigroup restated a “neutral” rating on shares of Wix.com in a research report on Wednesday, August 12th. Eleven analysts have rated the stock with a Buy rating, ten have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Hold” and a consensus price target of $90.57.

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: AI partnership offers a competitive counterpoint. A report says Wix is bringing “Harmony” to Google Gemini, potentially giving users more integrated AI-powered website creation tools. The development may help Wix compete in the emerging “vibe coding” market and reduce concerns that AI will disrupt its core business. However, the article questions whether the opportunity is already reflected in the stock’s valuation. Wix.com Brings Harmony to Gemini
• Neutral Sentiment: Class-action deadline remains September 22. Several law firms reminded investors who purchased WIX securities between February 19, 2025, and May 12, 2026, of the deadline to seek lead-plaintiff status. These notices largely repeat existing information rather than announce a new ruling, but they keep litigation risk in focus. Kaplan Fox Wix Investor Deadline Notice
• Negative Sentiment: Securities litigation adds overhang. A class action has been filed against Wix and certain officers, alleging that the company overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating business risks. The case follows a reported 27% decline after Wix’s first-quarter 2026 results. The allegations have not been proven. Pomerantz Wix Class Action Filing
• Negative Sentiment: Director reduces holdings. Director Ron Gutler sold 5,718 shares for approximately $488,000, cutting his direct position by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which limits its significance, but the absence of reported insider purchases may still weigh on sentiment. Wix Director SEC Form 4 Filing

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.