USANA Health Sciences (NYSE:USNA) and Natural Health Trends (NASDAQ:NHTC) Head-To-Head Survey

USANA Health Sciences (NYSE:USNA) and Natural Health Trends (NASDAQ:NHTC) are both small-cap consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk and profitability.

Volatility & Risk

USANA Health Sciences has a beta of 0.68, suggesting that its stock price is 32% less volatile than the S&P 500. Comparatively, Natural Health Trends has a beta of 0.92, suggesting that its stock price is 8% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for USANA Health Sciences and Natural Health Trends, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
USANA Health Sciences	2	0	0	0	1.00
Natural Health Trends	1	0	0	0	1.00

Profitability

This table compares USANA Health Sciences and Natural Health Trends’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
USANA Health Sciences	-2.43%	3.41%	2.50%
Natural Health Trends	-4.51%	-8.00%	-4.58%

Insider & Institutional Ownership

54.2% of USANA Health Sciences shares are held by institutional investors. Comparatively, 10.1% of Natural Health Trends shares are held by institutional investors. 0.8% of USANA Health Sciences shares are held by insiders. Comparatively, 12.9% of Natural Health Trends shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares USANA Health Sciences and Natural Health Trends”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
USANA Health Sciences	$913.36 million	0.29	$10.76 million	($1.21)	-11.81
Natural Health Trends	$36.03 million	0.38	-$880,000.00	($0.16)	-10.08

USANA Health Sciences has higher revenue and earnings than Natural Health Trends. USANA Health Sciences is trading at a lower price-to-earnings ratio than Natural Health Trends, indicating that it is currently the more affordable of the two stocks.

Summary

USANA Health Sciences beats Natural Health Trends on 6 of the 11 factors compared between the two stocks.

About USANA Health Sciences

USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. The company offers USANA nutritional products that comprise essentials/CellSentials, such as vitamin and mineral supplements that provide a foundation of total body nutrition for various age groups; optimizers consisting of targeted supplements that are designed to meet cardiovascular, skeletal/structural, and digestive health needs; and food that include meal replacement shakes, snack bars, and other related products. It also provides Celavive, a skin care regimen for various skin care types and ethnicities; and other products for prenatal, infant, and young child age groups. In addition, the company offers materials and online tools to assist associates in building their businesses, as well as in marketing products. It offers its products through retail stores and online. The company has a research collaboration agreement with Beijing University of Chinese Medicine; and National Sports Training Bureau. USANA Health Sciences, Inc. was founded in 1992 and is headquartered in Salt Lake City, Utah.

About Natural Health Trends

Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, including liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products comprising herbal supplements. It also provides beauty products, such as age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products, which include weight management and energy enhancing supplements, as well as topical gels. In addition, the company offers home appliances; and daily products, such as oral care, hair care, and body care. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, South Korea, Japan, India, Russia, Kazakhstan, and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Tsim Sha Tsui, Hong Kong.