Pernod Ricard (OTCMKTS:PRNDY) & Primo Brands (NYSE:PRMB) Head-To-Head Comparison

Primo Brands (NYSE:PRMB) and Pernod Ricard (OTCMKTS:PRNDY) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, risk, analyst recommendations, earnings and dividends.

Volatility & Risk

Primo Brands has a beta of 0.74, meaning that its share price is 26% less volatile than the S&P 500. Comparatively, Pernod Ricard has a beta of 0.5, meaning that its share price is 50% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent recommendations for Primo Brands and Pernod Ricard, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primo Brands	0	4	11	0	2.73
Pernod Ricard	1	1	0	1	2.33

Primo Brands presently has a consensus target price of $28.25, suggesting a potential upside of 23.20%. Given Primo Brands’ stronger consensus rating and higher possible upside, equities research analysts plainly believe Primo Brands is more favorable than Pernod Ricard.

Profitability

This table compares Primo Brands and Pernod Ricard’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Primo Brands	1.49%	14.24%	4.03%
Pernod Ricard	N/A	N/A	N/A

Earnings and Valuation

This table compares Primo Brands and Pernod Ricard”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primo Brands	$6.74 billion	1.23	$60.10 million	$0.26	88.19
Pernod Ricard	$10.97 billion	1.66	$1.44 billion	N/A	N/A

Pernod Ricard has higher revenue and earnings than Primo Brands.

Insider & Institutional Ownership

87.7% of Primo Brands shares are owned by institutional investors. 32.9% of Primo Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Dividends

Primo Brands pays an annual dividend of $0.48 per share and has a dividend yield of 2.1%. Pernod Ricard pays an annual dividend of $0.75 per share and has a dividend yield of 5.2%. Primo Brands pays out 184.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Primo Brands beats Pernod Ricard on 9 of the 15 factors compared between the two stocks.

About Primo Brands

Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada. The company provides water filtration units for home and business consumers across North America. It also offers reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum and glass. Primo Brands was founded in 2024 and is headquartered in Tampa, FL.

About Pernod Ricard

Pernod Ricard SA produces and sells wines and spirits worldwide. The company offers whiskey, vodka, gin, rum, liqueur and bitters, champagne, tequila and mezcal, and aperitif under the brands 100 Pipers, Aberlour, Absolut, Absolut Elyx, Altos, ARARAT, Augier, Avion, Ballantine's, Becherovka, Beefeater, Blenders Pride, Brancott Estate, Campo Viejo, Ceder's, Chivas, Church Road, Clan Campbell, Del Maguey, George Wyndham, Green Spot, Havana Club, Imperial, Imperial Blue, Italicus, J.P. Wiser's, Jacob's Creek, Jameson, Jefferson's, Kahlúa, Kenwood, KI NO BI, Lillet, Long John, L'Orbe, Lot No. 40, Malfy, Malibu, Martell, Method & Madness, Midleton Very Rare, Minttu, Monkey 47, Mumm, Olmeca, Ostoya, Passport Scotch, Pastis 51, Pernod, Perrier-Jouët, Plymouth Gin, Powers, Rabbit Hole, Ramazzotti, Redbreast, Ricard, Royal Salute, Royal Stag, Scapa, Seagram's Gin, Secret Speyside, Smooth Ambler, Something Special, St Hugo, Stoneleigh, Suze, The Glenlivet, TX, Wyborowa, and Ysios. It also provides non-alcoholic beverages under the brands Ceder's, Suze Tonic 0%, Cinzano Spritz 0%, Pacific, Campo Viejo Sparkling 0%, and Jacob's Creek Unvined. Pernod Ricard SA was founded in 1805 and is headquartered in Paris, France.