ServiceNow (NYSE:NOW) Trading Down 3.6% on Insider Selling

ServiceNow, Inc. (NYSE:NOW) traded down 3.6% during mid-day trading on Tuesday following insider selling activity. The company traded as low as $142.06 and last traded at $142.69. Approximately 16,591,953 shares were traded during trading, a decline of 29% from the average session volume of 23,444,854 shares. The stock had previously closed at $147.99.

Specifically, Director Paul Edward Chamberlain sold 2,700 shares of the business’s stock in a transaction dated Thursday, August 27th. The stock was sold at an average price of $135.50, for a total value of $365,850.00. Following the transaction, the director owned 43,990 shares in the company, valued at $5,960,645. The trade was a 5.78% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website.

Analysts Set New Price Targets

NOW has been the subject of a number of recent research reports. Jefferies Financial Group reaffirmed a “buy” rating and set a $140.00 price objective (up from $135.00) on shares of ServiceNow in a research report on Thursday, July 23rd. The Goldman Sachs Group restated a “buy” rating on shares of ServiceNow in a research note on Monday, August 3rd. CLSA started coverage on ServiceNow in a report on Monday, July 20th. They set an “underperform” rating and a $72.00 price target for the company. JPMorgan Chase & Co. lifted their price objective on shares of ServiceNow from $145.00 to $150.00 and gave the company an “overweight” rating in a research report on Thursday, July 23rd. Finally, TD Cowen reissued a “buy” rating and issued a $140.00 price objective on shares of ServiceNow in a research note on Monday, August 17th. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have given a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and a consensus target price of $144.24.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow’s AI momentum remains a key bullish factor. Reports indicate that AI-related contracts have surpassed $1 billion, while the company’s latest quarterly results exceeded expectations, with adjusted EPS of $0.90 versus $0.86 expected and revenue of $3.99 billion versus $3.93 billion expected. Revenue increased 24% year over year. ServiceNow AI revenue and quarterly results
• Positive Sentiment: Analysts remain moderately optimistic despite ServiceNow underperforming some software peers over the past year. The broader rebound in software stocks is also helping sentiment, as recent earnings suggest AI may expand enterprise automation spending rather than displace demand for existing applications. ServiceNow performance versus software peers
• Neutral Sentiment: Comparisons with Salesforce, UiPath and Fujitsu emphasize ServiceNow’s strong enterprise position and AI-automation opportunity, but also highlight intense competition and uncertainty over the economics of agentic AI consumption. UiPath versus ServiceNow
• Negative Sentiment: Escalating geopolitical tensions and overall market weakness have pressured software shares, creating a near-term headwind for NOW independent of its company-specific fundamentals. ServiceNow stock and market weakness
• Negative Sentiment: Director Paul Edward Chamberlain sold 2,700 shares for approximately $365,850, reducing his position by 5.78%. He still owns a sizable stake, so the transaction is a modest negative signal rather than evidence of broad insider selling. ServiceNow SEC insider trading filing

ServiceNow Price Performance

The stock has a market cap of $147.54 billion, a price-to-earnings ratio of 89.18, a PEG ratio of 2.55 and a beta of 0.94. The company’s 50 day moving average is $113.43 and its 200 day moving average is $106.91. The company has a debt-to-equity ratio of 0.43, a current ratio of 0.70 and a quick ratio of 0.70.

ServiceNow (NYSE:NOW) last issued its earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, topping the consensus estimate of $0.86 by $0.04. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The company had revenue of $3.99 billion for the quarter, compared to analyst estimates of $3.93 billion. The firm’s revenue for the quarter was up 24.0% compared to the same quarter last year. During the same period in the prior year, the business posted $0.81 earnings per share. Research analysts forecast that ServiceNow, Inc. will post 2.24 earnings per share for the current fiscal year.

Hedge Funds Weigh In On ServiceNow

Hedge funds have recently bought and sold shares of the company. Florida Financial Advisors LLC grew its position in shares of ServiceNow by 5.4% in the second quarter. Florida Financial Advisors LLC now owns 273 shares of the information technology services provider’s stock valued at $280,000 after purchasing an additional 14 shares during the period. Clark Capital Management Group Inc. grew its holdings in ServiceNow by 3.6% in the 3rd quarter. Clark Capital Management Group Inc. now owns 514 shares of the information technology services provider’s stock valued at $473,000 after buying an additional 18 shares during the period. American Trust increased its stake in shares of ServiceNow by 1.8% during the 3rd quarter. American Trust now owns 1,029 shares of the information technology services provider’s stock valued at $947,000 after acquiring an additional 18 shares during the last quarter. Morse Asset Management Inc lifted its holdings in shares of ServiceNow by 0.5% during the 2nd quarter. Morse Asset Management Inc now owns 3,488 shares of the information technology services provider’s stock worth $3,586,000 after acquiring an additional 19 shares during the period. Finally, CYBER HORNET ETFs LLC boosted its position in shares of ServiceNow by 3.7% in the third quarter. CYBER HORNET ETFs LLC now owns 567 shares of the information technology services provider’s stock worth $522,000 after acquiring an additional 20 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.