Wix.com Ltd. (NASDAQ:WIX) Sees Significant Drop in Short Interest

Wix.com Ltd. (NASDAQ:WIX) saw a significant decrease in short interest in the month of August. As of August 14th, there was short interest totaling 5,777,053 shares, a decrease of 33.8% from the July 30th total of 8,721,172 shares. Currently, 10.6% of the company’s stock are sold short. Based on an average daily trading volume, of 2,005,901 shares, the short-interest ratio is presently 2.9 days.

Wix.com Stock Up 5.0%

Shares of NASDAQ:WIX traded up $4.40 during midday trading on Tuesday, hitting $92.65. The stock had a trading volume of 1,099,722 shares, compared to its average volume of 2,171,813. The company has a market cap of $5.40 billion, a P/E ratio of -26.17, a PEG ratio of 41.65 and a beta of 0.90. Wix.com has a 12 month low of $40.16 and a 12 month high of $190.93. The business’s 50-day simple moving average is $60.57 and its 200-day simple moving average is $66.46.

Wix.com (NASDAQ:WIX) last posted its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.13 by $0.26. The firm had revenue of $563.06 million for the quarter, compared to analyst estimates of $552.56 million. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The company’s quarterly revenue was up 14.9% compared to the same quarter last year. During the same period in the prior year, the firm posted $2.28 earnings per share. As a group, equities analysts predict that Wix.com will post 0.24 earnings per share for the current year.

Insider Activity

In related news, Director Ron Gutler sold 5,718 shares of the stock in a transaction dated Thursday, August 27th. The stock was sold at an average price of $85.42, for a total transaction of $488,431.56. Following the completion of the transaction, the director directly owned 15,631 shares in the company, valued at approximately $1,335,200.02. This trade represents a 26.78% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders own 6.20% of the company’s stock.

Hedge Funds Weigh In On Wix.com

A number of hedge funds and other institutional investors have recently bought and sold shares of WIX. Hsbc Holdings PLC increased its position in Wix.com by 11,894.0% during the first quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider’s stock worth $318,676,000 after buying an additional 3,500,047 shares during the last quarter. Ameriprise Financial Inc. lifted its position in shares of Wix.com by 879.0% in the second quarter. Ameriprise Financial Inc. now owns 2,031,591 shares of the information services provider’s stock valued at $321,926,000 after buying an additional 1,824,070 shares during the last quarter. California State Teachers Retirement System boosted its stake in shares of Wix.com by 2,918.9% during the 2nd quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider’s stock worth $81,144,000 after acquiring an additional 1,729,242 shares during the period. Wellington Management Group LLP boosted its stake in shares of Wix.com by 90.4% during the 3rd quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock worth $602,270,000 after acquiring an additional 1,609,989 shares during the period. Finally, Diamond Hill Capital Management Inc. acquired a new position in shares of Wix.com during the 4th quarter worth approximately $150,622,000. Institutional investors own 81.52% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of equities analysts have weighed in on WIX shares. Cantor Fitzgerald upped their price target on Wix.com from $65.00 to $80.00 and gave the stock an “overweight” rating in a research report on Wednesday, August 5th. Evercore set a $95.00 price objective on shares of Wix.com in a report on Tuesday, August 4th. UBS Group set a $75.00 price objective on shares of Wix.com in a research report on Wednesday, August 5th. Citigroup restated a “neutral” rating on shares of Wix.com in a report on Wednesday, August 12th. Finally, Oppenheimer decreased their target price on shares of Wix.com from $115.00 to $85.00 and set an “outperform” rating for the company in a research report on Thursday, May 14th. Eleven equities research analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of “Hold” and an average price target of $90.57.

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Investor commentary highlighted Wix’s reported repurchase of roughly 24% of its shares in one quarter. Buybacks can support earnings per share and may signal management confidence, although the information comes from social-media discussion rather than a new company filing. Wix.com Stock Opinions on Share Buybacks and Market Performance
• Positive Sentiment: AI developments from Google could give Wix additional tools to compete in the evolving website-building and “vibe coding” markets, offering a counterpoint to concerns that generative AI could undermine Wix’s platform. AI Was Supposed to Kill Wix
• Neutral Sentiment: Several law firms publicized a September 22, 2026 deadline for investors who bought Wix securities between February 19, 2025, and May 12, 2026, to seek lead-plaintiff status. The announcements largely repeat existing litigation information rather than report a new ruling or financial penalty. Wix Securities Fraud Lawsuit Deadline
• Negative Sentiment: A proposed securities class action alleges that Wix and certain executives overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating business risks. The claims follow a reported 27% share-price decline after first-quarter results; the allegations have not been proven. Wix Faces Securities Class Action
• Negative Sentiment: Director Ron Gutler sold 5,718 shares valued at approximately $488,000, reducing his direct ownership by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which reduces its importance as a discretionary bearish signal, but the lack of reported insider purchases may still weigh on sentiment. Wix Director Form 4 Filing

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.