Proficio Capital Partners LLC Raises Stake in Netflix, Inc. $NFLX

Proficio Capital Partners LLC increased its holdings in shares of Netflix, Inc. (NASDAQ:NFLX) by 250.8% during the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 26,136 shares of the Internet television network’s stock after acquiring an additional 18,686 shares during the period. Proficio Capital Partners LLC’s holdings in Netflix were worth $1,866,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also made changes to their positions in NFLX. Rehmann Capital Advisory Group lifted its holdings in shares of Netflix by 3.8% during the second quarter. Rehmann Capital Advisory Group now owns 30,240 shares of the Internet television network’s stock valued at $2,157,000 after purchasing an additional 1,097 shares during the last quarter. Fundsmith LLP purchased a new stake in shares of Netflix in the 2nd quarter worth approximately $499,111,000. M Holdings Securities Inc. grew its stake in shares of Netflix by 5.3% in the 2nd quarter. M Holdings Securities Inc. now owns 39,131 shares of the Internet television network’s stock worth $2,930,000 after buying an additional 1,958 shares during the last quarter. Oarsman Capital Inc. increased its position in Netflix by 118.9% during the 2nd quarter. Oarsman Capital Inc. now owns 52,326 shares of the Internet television network’s stock valued at $3,736,000 after buying an additional 28,419 shares in the last quarter. Finally, QV Investors Inc. increased its position in Netflix by 153.1% during the 2nd quarter. QV Investors Inc. now owns 230,060 shares of the Internet television network’s stock valued at $16,426,000 after buying an additional 139,170 shares in the last quarter. Institutional investors own 80.93% of the company’s stock.

Netflix Stock Performance

NFLX stock opened at $81.05 on Tuesday. The company has a market cap of $337.49 billion, a P/E ratio of 25.51, a price-to-earnings-growth ratio of 1.03 and a beta of 1.52. Netflix, Inc. has a 1 year low of $65.08 and a 1 year high of $126.71. The company has a debt-to-equity ratio of 0.39, a current ratio of 1.14 and a quick ratio of 1.14. The stock’s fifty day moving average price is $74.81 and its 200-day moving average price is $84.34.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, topping the consensus estimate of $0.79 by $0.01. The firm had revenue of $12.56 billion for the quarter, compared to analysts’ expectations of $12.58 billion. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The business’s quarterly revenue was up 13.4% on a year-over-year basis. During the same quarter in the prior year, the business earned $0.72 EPS. On average, equities analysts forecast that Netflix, Inc. will post 3.59 earnings per share for the current year.

Analyst Ratings Changes

Several research firms have commented on NFLX. HSBC dropped their target price on Netflix from $104.00 to $96.00 and set a “buy” rating on the stock in a report on Friday, July 17th. Itau BBA Securities reduced their price target on Netflix from $151.40 to $96.00 and set an “outperform” rating for the company in a report on Wednesday, August 5th. Barclays lowered their price target on Netflix from $85.00 to $80.00 and set an “equal weight” rating for the company in a research report on Friday, July 17th. Daiwa Securities Group dropped their price target on shares of Netflix from $102.00 to $76.00 and set an “outperform” rating on the stock in a research note on Wednesday, July 22nd. Finally, BMO Capital Markets reissued an “outperform” rating on shares of Netflix in a research report on Friday, August 14th. Four research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, sixteen have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, Netflix currently has an average rating of “Moderate Buy” and an average target price of $96.65.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Potentially attractive valuation: Netflix and Meta both delivered strong second-quarter 2026 revenue growth, but the market selloff has left Netflix looking like the steadier long-term compounder. The company’s recurring subscription revenue and improving profitability could support a recovery if execution remains strong. Netflix vs. Meta: The Better Media Stock May Surprise You
• Positive Sentiment: Long-term bull case: The stock’s decline of more than 30% over the past year contrasts with continued double-digit revenue growth. That disconnect has attracted renewed interest from a major billionaire investor, suggesting some investors view the weakness as a buying opportunity. The Bull Case for Netflix Stock Is Stronger Than You Think
• Positive Sentiment: Gaming and broader entertainment expansion: Netflix is increasing player engagement and using the anticipated Grand Theft Auto VI release to attract gamers. Live sports, scheduled programming and ad-supported content could expand audience reach and create additional monetization opportunities. Can Gaming Become the Next Revenue Pillar for Netflix Stock?
• Neutral Sentiment: Evidence of historical resilience: Netflix has recovered and eventually reached new highs after each of seven historical declines exceeding 40%. Shares have also rebounded materially in recent weeks, though past recoveries do not guarantee another one. Netflix Has Fallen More Than 40% 7 Times in Its History
• Neutral Sentiment: Investor caution remains: Jim Cramer described Netflix as “a buy, not a huge buy” after the sharp annual decline, reflecting confidence in the business but limited conviction that a major rebound is imminent. Jim Cramer Calls Netflix “A Buy, Not a Huge Buy”
• Negative Sentiment: New initiatives carry execution risk: Gaming remains an unquantified revenue source, while live programming, advertising and the hybrid-TV strategy require additional investment and have yet to prove they can materially accelerate earnings. Netflix Is Recasting Itself As A Hybrid TV Platform

Insiders Place Their Bets

In other Netflix news, insider David A. Hyman sold 5,723 shares of the stock in a transaction on Tuesday, August 4th. The stock was sold at an average price of $72.85, for a total value of $416,920.55. Following the completion of the sale, the insider owned 316,100 shares in the company, valued at approximately $23,027,885. This represents a 1.78% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Theodore A. Sarandos sold 105,850 shares of the stock in a transaction dated Monday, August 3rd. The stock was sold at an average price of $73.03, for a total value of $7,730,225.50. Following the sale, the chief executive officer owned 206,266 shares of the company’s stock, valued at $15,063,605.98. This represents a 33.91% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders sold 213,595 shares of company stock valued at $15,812,072. Insiders own 1.24% of the company’s stock.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.