L2 Asset Management LLC Increases Holdings in Alphabet Inc. $GOOG

L2 Asset Management LLC raised its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 6.9% in the second quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 26,775 shares of the information services provider’s stock after purchasing an additional 1,730 shares during the period. Alphabet comprises 1.0% of L2 Asset Management LLC’s portfolio, making the stock its 21st biggest position. L2 Asset Management LLC’s holdings in Alphabet were worth $9,460,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors have also made changes to their positions in the company. Gerber Kawasaki Wealth & Investment Management lifted its position in shares of Alphabet by 1.0% during the fourth quarter. Gerber Kawasaki Wealth & Investment Management now owns 275,943 shares of the information services provider’s stock valued at $86,596,000 after buying an additional 2,850 shares during the last quarter. Heck Capital Advisors LLC grew its position in shares of Alphabet by 298.2% in the 2nd quarter. Heck Capital Advisors LLC now owns 22,229 shares of the information services provider’s stock worth $7,854,000 after buying an additional 16,647 shares during the last quarter. Violich Capital Management Inc. grew its position in shares of Alphabet by 1.0% in the 4th quarter. Violich Capital Management Inc. now owns 340,776 shares of the information services provider’s stock worth $106,936,000 after buying an additional 3,378 shares during the last quarter. Montchanin Asset Management LLC bought a new position in shares of Alphabet during the 1st quarter worth approximately $7,075,000. Finally, Sax Wealth Advisors LLC raised its stake in shares of Alphabet by 13.3% during the 2nd quarter. Sax Wealth Advisors LLC now owns 30,489 shares of the information services provider’s stock worth $10,773,000 after acquiring an additional 3,575 shares in the last quarter. Institutional investors own 27.26% of the company’s stock.

Wall Street Analysts Forecast Growth

GOOG has been the subject of several recent analyst reports. Raymond James Financial restated a “strong-buy” rating on shares of Alphabet in a research note on Thursday, July 23rd. BMO Capital Markets increased their price objective on Alphabet from $455.00 to $465.00 and gave the company an “outperform” rating in a report on Thursday, July 23rd. Cantor Fitzgerald reissued an “overweight” rating and issued a $420.00 price objective (down from $435.00) on shares of Alphabet in a research report on Thursday, July 23rd. The Goldman Sachs Group restated a “buy” rating and set a $450.00 target price on shares of Alphabet in a research note on Thursday, May 21st. Finally, Truist Financial decreased their price target on Alphabet from $430.00 to $420.00 and set a “buy” rating for the company in a research note on Thursday, July 23rd. Six equities research analysts have rated the stock with a Strong Buy rating, thirty have issued a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat, the stock currently has a consensus rating of “Buy” and a consensus price target of $415.55.

Insider Transactions at Alphabet

In other news, CAO Marsida Saraci sold 449 shares of the firm’s stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $333.20, for a total value of $149,606.80. Following the completion of the transaction, the chief accounting officer directly owned 27,386 shares in the company, valued at $9,125,015.20. This trade represents a 1.61% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Also, Director John L. Hennessy sold 1,050 shares of Alphabet stock in a transaction dated Monday, June 15th. The stock was sold at an average price of $368.63, for a total value of $387,061.50. Following the sale, the director directly owned 1,481 shares of the company’s stock, valued at $545,941.03. This trade represents a 41.49% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 451,843 shares of company stock valued at $12,343,852 over the last three months. Company insiders own 12.99% of the company’s stock.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI products are broadening Alphabet’s growth story. Google is expanding AI Mode with flight-price tracking, hotel-booking assistance and loyalty-point comparisons, while Gemini’s new “Personal Intelligence” features are making AI assistance more accessible to mainstream users. A potential Gemini 3.8 Flash release and the hiring of former OpenAI executive Barret Zoph further reinforce Alphabet’s competitive AI position. Google AI Mode article
• Positive Sentiment: Cloud momentum and AI infrastructure remain key bullish catalysts. Analysts point to surging Google Cloud revenue, AI adoption and a reported $514 billion backlog as evidence that Alphabet is gaining ground on Microsoft and Amazon. Wolfe Research named Alphabet a top 2027 pick and set a $460 target, citing accelerating cloud growth. Alphabet’s expanded custom-chip relationship with Marvell could also strengthen its TPU ecosystem and reduce reliance on outside suppliers over time. Google Cloud growth article
• Neutral Sentiment: Technical and valuation commentary is broadly supportive but not a new fundamental catalyst. Analysts continue to view GOOG favorably, and technical analysis identifies support near a key moving-average level. However, the stock remains below its 50-day average, suggesting investors are still weighing growth against execution risks. Alphabet technical analysis
• Negative Sentiment: Regulatory and litigation overhangs persist. Google changed its European spam-policy enforcement to avoid a potential antitrust fine, a concession that may reduce near-term financial risk but could constrain search operations. Alphabet also agreed to a roughly $353 million UK Play Store settlement, while the FTC is reportedly considering a lawsuit over YouTube account suspensions. Multiple law firms separately announced securities-fraud investigations, though these notices do not establish wrongdoing. Google EU spam policy article
• Negative Sentiment: Investors remain alert to the cost of the AI race. Reports that major technology companies have approximately $3 trillion in off-balance-sheet AI commitments, alongside Alphabet’s heavy capital spending and negative free cash flow concerns, could pressure future returns if AI monetization lags investment. Big Tech AI spending article

Alphabet Stock Performance

NASDAQ GOOG opened at $342.88 on Monday. Alphabet Inc. has a 12-month low of $206.96 and a 12-month high of $404.47. The company has a fifty day simple moving average of $347.79 and a two-hundred day simple moving average of $340.08. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16. The stock has a market cap of $4.19 trillion, a P/E ratio of 17.22, a P/E/G ratio of 0.96 and a beta of 1.23.

Alphabet (NASDAQ:GOOG) last released its earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.87 by $6.24. The firm had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a return on equity of 51.32% and a net margin of 54.77%.The firm’s revenue was up 24.2% on a year-over-year basis. During the same period in the prior year, the firm earned $2.31 EPS. On average, analysts forecast that Alphabet Inc. will post 20.5 earnings per share for the current year.

Alphabet Dividend Announcement

The company also recently declared a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be paid a dividend of $0.22 per share. This represents a $0.88 annualized dividend and a yield of 0.3%. The ex-dividend date is Friday, September 4th. Alphabet’s payout ratio is presently 4.42%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.