Global Assets Advisory LLC Has $28.63 Million Position in Apple Inc. $AAPL

Global Assets Advisory LLC grew its position in shares of Apple Inc. (NASDAQ:AAPL) by 20.2% in the second quarter, Holdings Channel reports. The firm owned 97,379 shares of the iPhone maker’s stock after purchasing an additional 16,379 shares during the period. Apple comprises approximately 6.2% of Global Assets Advisory LLC’s holdings, making the stock its 2nd biggest position. Global Assets Advisory LLC’s holdings in Apple were worth $28,628,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds also recently made changes to their positions in the business. Rainier Family Wealth Inc. increased its position in Apple by 14.1% in the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after purchasing an additional 3,014 shares during the period. Eaton Cambridge Inc. lifted its position in Apple by 21.3% during the 1st quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock valued at $3,545,000 after purchasing an additional 2,450 shares during the period. Torren Management LLC bought a new position in shares of Apple in the 4th quarter valued at about $1,178,000. Summit Wealth Partners LLC grew its position in shares of Apple by 108.3% during the 1st quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock worth $8,880,000 after buying an additional 18,188 shares during the period. Finally, Adventist Health System Sunbelt Healthcare Corp acquired a new stake in shares of Apple during the 4th quarter worth approximately $105,482,000. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Analysts Set New Price Targets

Several equities analysts recently weighed in on AAPL shares. Seaport Research Partners lowered shares of Apple from a “buy” rating to a “neutral” rating in a report on Monday, August 17th. Monness Crespi & Hardt upped their target price on shares of Apple from $315.00 to $335.00 and gave the company a “buy” rating in a research report on Friday, May 1st. Phillip Securities downgraded Apple from a “hold” rating to a “moderate sell” rating in a research note on Monday, August 3rd. KGI Securities lowered Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target on the stock. in a research report on Monday, June 22nd. Finally, Sanford C. Bernstein reaffirmed an “outperform” rating on shares of Apple in a research note on Monday, June 8th. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, Apple presently has an average rating of “Moderate Buy” and a consensus price target of $330.53.

Insider Transactions at Apple

In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction dated Tuesday, August 25th. The stock was sold at an average price of $310.95, for a total value of $447,457.05. Following the completion of the sale, the senior vice president directly owned 37,229 shares in the company, valued at $11,576,357.55. This represents a 3.72% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Ben Borders sold 116 shares of the firm’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders sold 4,433 shares of company stock valued at $1,367,024. Insiders own 0.06% of the company’s stock.

Apple Trading Up 1.6%

AAPL opened at $319.70 on Friday. The firm’s fifty day moving average is $312.24 and its two-hundred day moving average is $288.43. The firm has a market cap of $4.67 trillion, a PE ratio of 36.66, a price-to-earnings-growth ratio of 2.70 and a beta of 1.09. Apple Inc. has a twelve month low of $225.95 and a twelve month high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. During the same quarter in the previous year, the business earned $1.57 EPS. The firm’s revenue was up 16.4% on a year-over-year basis. Equities research analysts anticipate that Apple Inc. will post 8.76 EPS for the current year.

Apple Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is presently 12.39%.

Key Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s September 9 event will be the first major product launch under incoming CEO John Ternus. Expectations for the iPhone 18 lineup, camera improvements and a possible foldable iPhone are supporting sentiment. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, although that forecast remains speculative. Apple stock rises ahead of September event
• Positive Sentiment: Apple is raising U.S. prices for Apple TV and Apple One subscriptions, in some cases by up to 20%. The increases could lift services revenue and margins, though investors will monitor customer retention and potential subscription churn. Apple raises subscription prices
• Positive Sentiment: Walmart plans to add Apple Pay support across its U.S. stores and Sam’s Club locations by the end of 2026. Wider acceptance could increase Apple Pay usage and strengthen Apple’s payments ecosystem. Walmart to add Apple Pay support
• Positive Sentiment: Recent results provide fundamental support: Apple reported quarterly EPS of $2.02 versus a $1.89 consensus estimate, while revenue rose 16.4% year over year to $109.42 billion.
• Neutral Sentiment: The CEO transition creates both opportunity and execution risk. Ternus’s product-design background is viewed favorably, but he will face an immediate test with the iPhone launch shortly after taking over from Tim Cook. Apple’s first iPhone launch under John Ternus
• Negative Sentiment: Apple is eliminating roughly 147–200 jobs across Siri, machine-learning and Vision Pro teams while redirecting resources toward AI. The restructuring may improve focus, but it also highlights concerns about Siri’s delays and Apple’s position in generative AI. Apple layoffs in Siri and Vision Pro teams
• Negative Sentiment: High expectations and a premium valuation leave less room for disappointing foldable-iPhone demand, AI progress or margins. Rising memory-chip costs could also pressure profitability.
• Negative Sentiment: Apple SVP Jennifer Newstead sold 1,439 shares worth approximately $447,000. The sale is small relative to Apple’s size and may be routine, but it provides a modest negative sentiment signal. SEC Form 4 filing

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.