Contrasting ServiceNow (NYSE:NOW) & ImagineAR (OTCMKTS:IPNFF)

ImagineAR (OTCMKTS:IPNFF) and ServiceNow (NYSE:NOW) are both technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitability, earnings, dividends and risk.

Institutional & Insider Ownership

87.2% of ServiceNow shares are owned by institutional investors. 0.3% of ServiceNow shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of current ratings and price targets for ImagineAR and ServiceNow, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ImagineAR	0	0	0	0	0.00
ServiceNow	2	3	36	1	2.86

ServiceNow has a consensus price target of $144.24, indicating a potential upside of 1.10%. Given ServiceNow’s stronger consensus rating and higher probable upside, analysts plainly believe ServiceNow is more favorable than ImagineAR.

Profitability

This table compares ImagineAR and ServiceNow’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ImagineAR	N/A	N/A	N/A
ServiceNow	11.34%	16.45%	7.68%

Earnings & Valuation

This table compares ImagineAR and ServiceNow”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ImagineAR	N/A	N/A	N/A	N/A	N/A
ServiceNow	$14.73 billion	10.01	$1.75 billion	$1.60	89.17

ServiceNow has higher revenue and earnings than ImagineAR.

Summary

ServiceNow beats ImagineAR on 10 of the 10 factors compared between the two stocks.

About ImagineAR

ImagineAR Inc. provides engaging and interactive content to users through a cloud-based augmented reality (AR) platform under the ImagineAR brand name. Its products include ImagineAR Augmented Reality Platform that allows the choice of engagement by marker, location, and Web-based activation; ImagineAR mobile app; ImagineAR software development kit that provides for unlimited AR visual and GPS activations, AR scavenger hunts, reward cards, and real-time analytics; ImagineAR Cloud CMS, a centralized content management system, where AR is securely stored and managed; and ImagineAR WebAR platform, an interactive marketing promotion creates promotional materials with augmented reality technology. The company serves to sports, music, brands live events, and retail industries. The company was formerly known as Imagination Park Technologies Inc. and changed its name to ImagineAR Inc. in April 2020. ImagineAR Inc. was incorporated in 2011 and is headquartered in Vancouver, Canada.

About ServiceNow

ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.