Dearborn Partners LLC Purchases New Position in ServiceNow, Inc. $NOW

Dearborn Partners LLC acquired a new position in shares of ServiceNow, Inc. (NYSE:NOW) during the second quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund acquired 9,816 shares of the information technology services provider’s stock, valued at approximately $975,000.

Several other institutional investors also recently modified their holdings of the business. Equitable Holdings Inc. bought a new stake in ServiceNow in the second quarter worth about $15,948,000. Centaurus Financial Inc. bought a new stake in ServiceNow during the 2nd quarter worth approximately $1,447,000. Formula Growth Ltd. bought a new stake in ServiceNow during the 2nd quarter worth approximately $1,390,000. Public Employees Retirement System of Ohio purchased a new stake in ServiceNow in the 2nd quarter worth approximately $38,345,000. Finally, MASTERINVEST Kapitalanlage GmbH purchased a new stake in ServiceNow in the 2nd quarter worth approximately $2,936,000. 87.18% of the stock is owned by institutional investors.

Wall Street Analysts Forecast Growth

A number of research analysts have recently commented on NOW shares. Citizens Jmp restated a “market outperform” rating and set a $157.00 price target on shares of ServiceNow in a research report on Tuesday, May 5th. DA Davidson set a $170.00 price objective on ServiceNow and gave the stock a “buy” rating in a research report on Monday, July 20th. Barclays restated an “overweight” rating and set a $134.00 target price (up from $132.00) on shares of ServiceNow in a research report on Tuesday, May 5th. BMO Capital Markets raised their price target on ServiceNow from $115.00 to $118.00 and gave the company an “outperform” rating in a report on Thursday, July 23rd. Finally, Capital One Financial upped their price objective on shares of ServiceNow from $105.00 to $120.00 and gave the stock an “overweight” rating in a research report on Tuesday, May 5th. One equities research analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, three have given a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $144.24.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Salesforce earnings lifted the sector. Salesforce’s strong quarterly results, raised guidance and “Claudeforce” AI announcement eased fears of a broad “SaaS-pocalypse.” The read-through suggests businesses are adding AI tools to existing software platforms rather than replacing them, benefiting ServiceNow. Why ServiceNow Rallied Today
• Positive Sentiment: Enterprise AI momentum remains a key catalyst. Reports highlighted ServiceNow’s more than $1 billion in AI annual contract value, expanding customer adoption and the potential for its AI Control Tower and agentic-AI products to create additional revenue streams. Agentic AI Adoption Boosts NOW’s Growth Prospects Against MSFT & CRM
• Positive Sentiment: Technical and analyst sentiment improved. ServiceNow cleared an early buy point as disruption fears faded, while coverage cited positive price-target actions and a potential sector re-rating. ServiceNow, IBD Stock Of The Day
• Positive Sentiment: Platform integrations support monetization. Pricefx announced an integration that brings AI-powered deal optimization and sales guidance to ServiceNow workflows, reinforcing the platform’s ecosystem and enterprise-use case. Pricefx Announces Integration with ServiceNow

ServiceNow Stock Up 10.1%

Shares of NYSE:NOW opened at $138.50 on Friday. The stock has a market capitalization of $143.20 billion, a P/E ratio of 86.56, a price-to-earnings-growth ratio of 2.21 and a beta of 0.94. The stock’s 50-day moving average price is $111.34 and its 200-day moving average price is $106.33. The company has a current ratio of 0.70, a quick ratio of 0.70 and a debt-to-equity ratio of 0.43. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $194.73.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, beating analysts’ consensus estimates of $0.86 by $0.04. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.The company had revenue of $3.99 billion during the quarter, compared to analyst estimates of $3.93 billion. During the same quarter in the previous year, the company posted $0.81 EPS. ServiceNow’s revenue for the quarter was up 24.0% on a year-over-year basis. On average, equities analysts anticipate that ServiceNow, Inc. will post 2.24 earnings per share for the current year.

Insider Activity

In related news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction on Thursday, August 13th. The shares were sold at an average price of $125.60, for a total value of $188,400.00. Following the transaction, the director directly owned 46,690 shares of the company’s stock, valued at $5,864,264. The trade was a 3.11% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Corporate insiders own 0.34% of the company’s stock.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.