Contrasting WD-40 (NASDAQ:WDFC) and Blue Moon Group (OTCMKTS:BLUMY)

Blue Moon Group (OTCMKTS:BLUMY) and WD-40 (NASDAQ:WDFC) are both consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.

Institutional & Insider Ownership

91.5% of WD-40 shares are held by institutional investors. 0.8% of WD-40 shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Blue Moon Group and WD-40’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Blue Moon Group	N/A	N/A	N/A
WD-40	13.23%	33.53%	18.97%

Earnings & Valuation

This table compares Blue Moon Group and WD-40″s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Blue Moon Group	N/A	N/A	N/A	N/A	N/A
WD-40	$619.98 million	4.69	$90.99 million	$6.58	32.91

WD-40 has higher revenue and earnings than Blue Moon Group.

Analyst Ratings

This is a breakdown of current ratings and price targets for Blue Moon Group and WD-40, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Blue Moon Group	0	0	0	0	0.00
WD-40	0	2	2	2	3.00

WD-40 has a consensus target price of $305.00, indicating a potential upside of 40.83%. Given WD-40’s stronger consensus rating and higher probable upside, analysts plainly believe WD-40 is more favorable than Blue Moon Group.

Summary

WD-40 beats Blue Moon Group on 10 of the 10 factors compared between the two stocks.

About Blue Moon Group

Blue Moon Group Holdings Limited engages in the research, design, development, manufacture, and sale of personal hygiene, home care, and fabric care products in China. It offers fabric care and cleaner products, including fabric softener, machine wash, classic, bacteria and odor removal, sportswear exclusive, hand-wash exclusive, and special laundry, as well as pre-wash treatment, travel-exclusive pack, and stain remover; and anti-septic disinfectant, such as multi-purpose, fabric, and household sanitiser. The company provides personal hygiene products, comprising body cleaning hand wash; toilet care and cleaner; utensil, fruit and vegetable wash and range hood cleaner; and general cleaner products, including anti-mould, bleach and cleaner, washing machine, floor, glass, multi-surface, and ceramic tile cleaner. It sells its products through offline distributors, direct sales to key account, and online sales channels. The company was founded in 1992 and is headquartered in Guangzhou, China. Blue Moon Group Holdings Limited operates as a subsidiary of ZED Group Limited.

About WD-40

WD-40 Company develops and sells maintenance products, and homecare and cleaning products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides multi-purpose maintenance products that include aerosol sprays, non-aerosol trigger sprays, precision pens, and in liquid-bulk form products under the WD-40 Multi-Use brand name; specialty maintenance products, such as penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers under the WD-40 Specialist brand; and bike-specific products. It also offers multi-purpose and specialty drip oils, and spray lubricant products, as well as other specialty maintenance products under the 3-IN-ONE brand name; and professional spray maintenance products and lubricants for the bike maintenance market under the GT85 brand name. In addition, the company provides automatic toilet bowl cleaners under the 2000 Flushes brand name; aerosol and liquid trigger carpet stain and odor eliminators under the Spot Shot brand; room and rug deodorizers under the Carpet Fresh brand name; carpet and household cleaners, and rug and room deodorizers under the 1001 brand; heavy-duty hand cleaner products under the Lava brand name in the United States, as well as under the Solvol brand name in Australia; and automatic toilet bowl cleaners under the X-14 brand name. It sells its products primarily through warehouse club stores, hardware stores, automotive parts outlets, industrial distributors and suppliers, mass retail and home center stores, value retailers, grocery stores, online retailers, farm supply, sport retailers, and independent bike dealers. WD-40 Company was founded in 1953 and is headquartered in San Diego, California.