Proficio Capital Partners LLC Purchases 18,686 Shares of Netflix, Inc. $NFLX

Posted by Shane Hupp on Aug 27th, 2026

Proficio Capital Partners LLC boosted its position in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 250.8% in the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 26,136 shares of the Internet television network’s stock after purchasing an additional 18,686 shares during the quarter. Proficio Capital Partners LLC’s holdings in Netflix were worth $1,866,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also recently made changes to their positions in NFLX. Shepherd Street Advisors LLC bought a new stake in shares of Netflix during the fourth quarter valued at about $2,216,000. Morse Asset Management Inc grew its stake in Netflix by 809.3% during the fourth quarter. Morse Asset Management Inc now owns 64,730 shares of the Internet television network’s stock valued at $6,069,000 after acquiring an additional 57,611 shares in the last quarter. University of Texas Texas AM Investment Management Co. grew its stake in Netflix by 798.5% during the fourth quarter. University of Texas Texas AM Investment Management Co. now owns 42,542 shares of the Internet television network’s stock valued at $3,989,000 after acquiring an additional 37,807 shares in the last quarter. New Mexico Educational Retirement Board increased its holdings in Netflix by 900.0% during the 4th quarter. New Mexico Educational Retirement Board now owns 192,210 shares of the Internet television network’s stock worth $18,022,000 after acquiring an additional 172,989 shares during the period. Finally, Ritholtz Wealth Management increased its holdings in Netflix by 25.0% during the 1st quarter. Ritholtz Wealth Management now owns 106,451 shares of the Internet television network’s stock worth $10,235,000 after acquiring an additional 21,260 shares during the period. Institutional investors and hedge funds own 80.93% of the company’s stock.

Netflix Stock Performance

Shares of NASDAQ NFLX opened at $81.46 on Thursday. The stock’s 50-day moving average is $74.51 and its 200 day moving average is $84.37. The stock has a market cap of $339.19 billion, a price-to-earnings ratio of 25.64, a P/E/G ratio of 1.03 and a beta of 1.52. Netflix, Inc. has a 1-year low of $65.08 and a 1-year high of $126.71. The company has a current ratio of 1.14, a quick ratio of 1.14 and a debt-to-equity ratio of 0.39.

Netflix (NASDAQ:NFLX – Get Free Report) last issued its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, beating analysts’ consensus estimates of $0.79 by $0.01. The business had revenue of $12.56 billion for the quarter, compared to analysts’ expectations of $12.58 billion. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The business’s quarterly revenue was up 13.4% on a year-over-year basis. During the same period last year, the business earned $0.72 earnings per share. On average, sell-side analysts anticipate that Netflix, Inc. will post 3.59 EPS for the current fiscal year.

Insiders Place Their Bets

In related news, CFO Spencer Adam Neumann sold 9,248 shares of Netflix stock in a transaction on Monday, August 10th. The shares were sold at an average price of $75.79, for a total value of $700,905.92. Following the sale, the chief financial officer owned 73,787 shares in the company, valued at $5,592,316.73. The trade was a 11.14% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CEO Theodore A. Sarandos sold 105,850 shares of the stock in a transaction that occurred on Monday, August 3rd. The stock was sold at an average price of $73.03, for a total value of $7,730,225.50. Following the completion of the transaction, the chief executive officer directly owned 206,266 shares of the company’s stock, valued at $15,063,605.98. This represents a 33.91% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders sold 600,295 shares of company stock worth $49,056,671. 1.24% of the stock is currently owned by corporate insiders.

Analyst Upgrades and Downgrades

Several research analysts have commented on NFLX shares. Robert W. Baird set a $90.00 price target on shares of Netflix and gave the company an “outperform” rating in a report on Wednesday, July 22nd. KGI Securities cut shares of Netflix from an “outperform” rating to a “neutral” rating and set a $75.00 price target on the stock. in a report on Friday, July 17th. Barclays lowered their price objective on Netflix from $85.00 to $80.00 and set an “equal weight” rating on the stock in a research report on Friday, July 17th. Sanford C. Bernstein set a $95.00 target price on Netflix and gave the stock an “outperform” rating in a research report on Friday, July 17th. Finally, Seaport Research Partners lowered Netflix from a “buy” rating to a “neutral” rating in a research note on Monday, July 20th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, seventeen have assigned a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $103.19.

Check Out Our Latest Analysis on NFLX

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Wolfe Research raised its Netflix price target to $95 from $84, arguing that viewer-engagement concerns are overstated and that an improving second-half content slate could help the shares. Jim Cramer separately called the stock a tactical buying opportunity after its recent decline. Netflix is primed to move higher as viewer engagement improves, Wolfe Research says
Positive Sentiment: Netflix is reportedly exploring a broader streaming-subscription hub that could allow customers to sign up for third-party services such as Peacock and Fox One. The strategy could increase convenience, subscription-related revenue, and customer retention. Netflix Stock Climbs on Plans to Become Streaming Subscription Hub
Positive Sentiment: Expanded NFL-related content and access to rival streaming programming could give Netflix more opportunities to grow its advertising business by increasing engagement and the value of its ad-supported tier. Netflix Stock: NFL Growth and Rival Streaming Access Could Grow Its Ad Business
Neutral Sentiment: Reports point to an upcoming Netflix preview tied to Grand Theft Auto VI. The event could generate attention and short-term engagement, but its direct financial impact on Netflix is unclear. Dear Netflix Stock Fans, Mark Your Calendars for August 27
Negative Sentiment: Industry data indicates that streaming price increases are slowing, while premium ad-free plans have received larger hikes than ad-supported tiers. This could limit Netflix’s pricing power and revenue growth if consumers resist further increases. 3-Year Streaming Outlook: Slowing Down Pricing Hikes
Negative Sentiment: Some investor commentary remains cautious, noting that Netflix’s strong business performance has not consistently translated into share-price momentum and that the recent rebound case may already be reflected in expectations. Here’s the Test, Says Investor About Netflix Stock

Netflix Profile

(Free Report)

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.