Primecap Management Co. CA purchased a new position in Ulta Beauty Inc. (NASDAQ:ULTA – Free Report) during the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 61,000 shares of the specialty retailer’s stock, valued at approximately $27,510,000.
A number of other large investors have also recently made changes to their positions in the business. Optimize Financial Inc boosted its stake in Ulta Beauty by 1.4% during the 4th quarter. Optimize Financial Inc now owns 1,176 shares of the specialty retailer’s stock valued at $711,000 after purchasing an additional 16 shares during the last quarter. Root Financial Partners LLC grew its position in Ulta Beauty by 12.1% during the first quarter. Root Financial Partners LLC now owns 167 shares of the specialty retailer’s stock valued at $87,000 after buying an additional 18 shares during the period. Roberts Glore & Co. Inc. IL increased its holdings in Ulta Beauty by 5.3% during the fourth quarter. Roberts Glore & Co. Inc. IL now owns 394 shares of the specialty retailer’s stock worth $238,000 after buying an additional 20 shares during the last quarter. Allworth Financial LP boosted its stake in Ulta Beauty by 3.9% in the fourth quarter. Allworth Financial LP now owns 555 shares of the specialty retailer’s stock valued at $336,000 after acquiring an additional 21 shares during the last quarter. Finally, Wedbush Securities Inc. grew its position in shares of Ulta Beauty by 0.3% during the 4th quarter. Wedbush Securities Inc. now owns 6,455 shares of the specialty retailer’s stock valued at $3,905,000 after acquiring an additional 21 shares during the period. 90.39% of the stock is owned by institutional investors.
Ulta Beauty Stock Up 1.1%
NASDAQ ULTA opened at $543.19 on Thursday. The firm has a market cap of $23.35 billion, a P/E ratio of 20.37, a price-to-earnings-growth ratio of 1.67 and a beta of 0.87. The company’s 50 day moving average is $494.65 and its 200-day moving average is $535.92. Ulta Beauty Inc. has a 12-month low of $443.60 and a 12-month high of $714.97.
Insider Activity
In other Ulta Beauty news, Director George R. Mrkonic, Jr. sold 383 shares of the stock in a transaction on Monday, June 15th. The stock was sold at an average price of $475.84, for a total transaction of $182,246.72. Following the sale, the director owned 2,404 shares in the company, valued at $1,143,919.36. This represents a 13.74% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. 0.20% of the stock is currently owned by corporate insiders.
Analysts Set New Price Targets
A number of equities research analysts recently commented on the stock. DA Davidson lowered their price target on shares of Ulta Beauty from $650.00 to $585.00 and set a “buy” rating on the stock in a report on Wednesday, June 3rd. Canaccord Genuity Group reduced their price objective on Ulta Beauty from $799.00 to $731.00 and set a “buy” rating for the company in a report on Wednesday, June 3rd. Argus set a $550.00 target price on Ulta Beauty in a research report on Thursday, June 18th. Evercore set a $635.00 target price on Ulta Beauty in a research note on Wednesday, June 3rd. Finally, Citigroup dropped their price target on Ulta Beauty from $600.00 to $560.00 and set a “neutral” rating on the stock in a research report on Thursday, June 4th. One analyst has rated the stock with a Strong Buy rating, nineteen have given a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $636.41.
Read Our Latest Research Report on ULTA
Ulta Beauty News Roundup
Here are the key news stories impacting Ulta Beauty this week:
- Positive Sentiment: Potential same-store sales beat: Deutsche Bank expects Ulta’s fiscal second-quarter comparable-sales growth to exceed market expectations. Strong traffic, demand for beauty products and resilient consumer spending could support revenue and earnings. Ulta Beauty Second-Quarter Same-Store Sales Poised for Beat
- Positive Sentiment: Wall Street remains broadly optimistic: Analysts continue to show a favorable outlook for ULTA despite its weaker performance versus the broader market over the past year. The upbeat target-price commentary may help support investor confidence ahead of results. What Are Wall Street Analysts’ Target Price for Ulta Beauty Stock?
- Positive Sentiment: New brand partnership: Ulta is expanding its assortment through a nationwide U.S. agreement with Chinese beauty brand Proya, potentially adding product innovation and international growth to its sales mix. Proya Steps Up Overseas Expansion Through Agreement With Ulta Beauty
- Neutral Sentiment: Earnings are the next major catalyst: Analysts are focused on comparable sales, margins, customer trends and updated guidance in Thursday’s fiscal second-quarter report. Ulta’s latest reported quarter already exceeded consensus EPS and revenue estimates, raising expectations for another solid performance. Ulta Beauty Q2 2026 Earnings Preview
- Negative Sentiment: Target is becoming a more direct competitor: Following its separation from Ulta, Target plans to introduce upscale beauty studios in stores and expand its selection to more than 90 prestige brands across over 600 locations. This could increase pressure on Ulta’s traffic, market share and brand exclusivity over time. Target Unveils New Beauty Spaces
About Ulta Beauty
Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.
The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.
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