What is Zacks Research’s Forecast for Wayfair Q3 Earnings?

Wayfair Inc. (NYSE:W) – Research analysts at Zacks Research increased their Q3 2026 earnings per share estimates for shares of Wayfair in a research report issued on Monday, August 24th. Zacks Research analyst Team now anticipates that the company will post earnings per share of $0.17 for the quarter, up from their prior estimate of $0.11. Zacks Research has a “Hold” rating on the stock. The consensus estimate for Wayfair’s current full-year earnings is $0.75 per share. Zacks Research also issued estimates for Wayfair’s Q4 2026 earnings at $0.43 EPS, FY2026 earnings at $0.72 EPS, Q1 2027 earnings at ($0.01) EPS, Q2 2027 earnings at $0.45 EPS, Q3 2027 earnings at $0.52 EPS, Q4 2027 earnings at $0.63 EPS, FY2027 earnings at $1.59 EPS, Q1 2028 earnings at $0.41 EPS, Q2 2028 earnings at $0.65 EPS and FY2028 earnings at $2.78 EPS.

Wayfair (NYSE:W) last announced its earnings results on Tuesday, August 4th. The company reported $0.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.90 by $0.05. Wayfair had a negative net margin of 2.49% and a negative return on equity of 3.40%. The company had revenue of $3.52 billion for the quarter, compared to analysts’ expectations of $3.47 billion. During the same quarter in the previous year, the company posted $0.87 EPS. The firm’s quarterly revenue was up 7.5% on a year-over-year basis.

Several other analysts have also recently issued reports on the stock. Guggenheim upped their price objective on shares of Wayfair from $100.00 to $135.00 and gave the company a “buy” rating in a research note on Wednesday, August 5th. Morgan Stanley reissued an “overweight” rating on shares of Wayfair in a research note on Wednesday, August 5th. Citigroup boosted their target price on Wayfair from $95.00 to $133.00 and gave the stock a “buy” rating in a report on Thursday, August 13th. Canaccord Genuity Group dropped their price target on Wayfair from $125.00 to $115.00 and set a “buy” rating for the company in a research report on Friday, May 1st. Finally, Robert W. Baird set a $116.00 price target on Wayfair in a report on Wednesday, August 5th. Two analysts have rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eleven have assigned a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average price target of $119.89.

Wayfair Trading Down 0.4%

NYSE:W opened at $104.13 on Thursday. The company’s 50-day moving average price is $94.88 and its 200-day moving average price is $81.58. The company has a market cap of $13.75 billion, a P/E ratio of -42.33, a P/E/G ratio of 4.63 and a beta of 2.99. Wayfair has a twelve month low of $55.60 and a twelve month high of $119.98.

Hedge Funds Weigh In On Wayfair

Large investors have recently modified their holdings of the business. Piper Sandler & CO. acquired a new stake in shares of Wayfair during the 4th quarter worth about $34,000. Havemeyer Place LP acquired a new position in Wayfair in the fourth quarter valued at about $39,000. EverSource Wealth Advisors LLC boosted its stake in Wayfair by 393.4% during the second quarter. EverSource Wealth Advisors LLC now owns 819 shares of the company’s stock worth $42,000 after buying an additional 653 shares during the period. Kestra Advisory Services LLC purchased a new position in Wayfair during the fourth quarter worth about $44,000. Finally, Larson Financial Group LLC increased its position in shares of Wayfair by 30.0% during the third quarter. Larson Financial Group LLC now owns 520 shares of the company’s stock valued at $46,000 after acquiring an additional 120 shares during the last quarter. Institutional investors and hedge funds own 89.67% of the company’s stock.

Insider Activity

In related news, CEO Niraj Shah sold 69,000 shares of the company’s stock in a transaction that occurred on Wednesday, August 12th. The stock was sold at an average price of $103.36, for a total value of $7,131,840.00. Following the transaction, the chief executive officer directly owned 360,137 shares in the company, valued at approximately $37,223,760.32. This represents a 16.08% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Jon Blotner sold 5,925 shares of the company’s stock in a transaction that occurred on Thursday, July 2nd. The shares were sold at an average price of $96.29, for a total value of $570,518.25. Following the completion of the transaction, the insider owned 117,344 shares in the company, valued at $11,299,053.76. This represents a 4.81% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 143,925 shares of company stock valued at $14,834,198. 18.44% of the stock is currently owned by company insiders.

Key Stories Impacting Wayfair

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Zacks raised most earnings forecasts. The research firm lifted its FY2026 EPS estimate to $0.72 from $0.33, FY2027 to $1.59 from $0.97, and FY2028 to $2.78 from $2.23. Estimates also increased for Q3 2026, Q4 2026, Q1 2027, Q2 2027, Q3 2027, and Q4 2027, signaling stronger expected profitability over the next several years.
• Positive Sentiment: Wayfair plans to open its 10th store. The company expects to launch an 85,000-square-foot location in Altamonte Springs, Florida, in 2028. The expansion supports Wayfair’s omnichannel strategy and could improve brand visibility and customer engagement. Wayfair Marks Major Milestone with Plans for 10th Store
• Neutral Sentiment: Zacks maintained a “Hold” rating. Although its forecast revisions were generally positive, the rating indicates that analysts do not see enough near-term upside to recommend buying the stock aggressively. The current-year consensus EPS estimate remains $0.75.
• Negative Sentiment: One longer-term estimate was reduced. Zacks cut its Q2 2028 EPS forecast to $0.65 from $0.71, highlighting some uncertainty in the pace of future earnings growth.
• Negative Sentiment: Heavy discounting could pressure margins. Recent coverage emphasizes Wayfair’s early Labor Day promotions and discounts of roughly 60% to 72%. These deals may support demand and traffic but could weigh on profitability if sustained.

About Wayfair

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.