MediaAlpha (NYSE:MAX) Research Coverage Started at JPMorgan Chase & Co.

JPMorgan Chase & Co. initiated coverage on shares of MediaAlpha (NYSE:MAX) in a report released on Monday morning, MarketBeat Ratings reports. The brokerage issued a neutral rating and a $15.00 price objective on the stock.

Other equities research analysts also recently issued research reports about the company. TD Cowen dropped their target price on MediaAlpha from $13.00 to $11.00 and set a “hold” rating on the stock in a research report on Tuesday, June 23rd. Weiss Ratings upgraded MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research report on Wednesday, July 1st. Wall Street Zen raised MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Saturday, August 1st. Capital One Financial set a $11.00 price objective on MediaAlpha in a report on Tuesday, June 9th. Finally, Canaccord Genuity Group raised their target price on MediaAlpha from $15.00 to $17.00 and gave the stock a “buy” rating in a research note on Thursday, July 30th. One research analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating and five have given a Hold rating to the company’s stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $14.29.

MediaAlpha Stock Down 1.9%

MAX opened at $12.61 on Monday. The firm has a 50-day moving average price of $12.91 and a 200-day moving average price of $10.48. MediaAlpha has a twelve month low of $7.09 and a twelve month high of $14.70. The company has a market capitalization of $772.49 million, a price-to-earnings ratio of 7.78 and a beta of 1.11.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings results on Wednesday, July 29th. The company reported $0.65 EPS for the quarter, beating analysts’ consensus estimates of $0.23 by $0.42. The company had revenue of $316.88 million for the quarter, compared to analysts’ expectations of $300.87 million. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. On average, sell-side analysts expect that MediaAlpha will post 0.97 earnings per share for the current fiscal year.

Insider Buying and Selling at MediaAlpha

In other news, Director Eugene Nonko sold 25,352 shares of the company’s stock in a transaction on Monday, July 6th. The shares were sold at an average price of $13.86, for a total value of $351,378.72. Following the transaction, the director owned 1,137,304 shares of the company’s stock, valued at approximately $15,763,033.44. This represents a 2.18% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CRO Keith Cramer sold 13,000 shares of the company’s stock in a transaction on Monday, June 15th. The stock was sold at an average price of $9.47, for a total transaction of $123,110.00. Following the completion of the transaction, the executive directly owned 280,528 shares in the company, valued at approximately $2,656,600.16. The trade was a 4.43% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 589,632 shares of company stock valued at $7,447,859 in the last three months. Company insiders own 14.65% of the company’s stock.

Hedge Funds Weigh In On MediaAlpha

Several hedge funds and other institutional investors have recently added to or reduced their stakes in MAX. Caitong International Asset Management Co. Ltd raised its holdings in shares of MediaAlpha by 5,900.0% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after acquiring an additional 2,124 shares in the last quarter. Rockefeller Capital Management L.P. grew its holdings in shares of MediaAlpha by 9,917.9% during the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after purchasing an additional 2,777 shares in the last quarter. Quarry LP grew its holdings in shares of MediaAlpha by 43.3% during the third quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after purchasing an additional 1,234 shares in the last quarter. Strs Ohio purchased a new position in shares of MediaAlpha during the fourth quarter worth about $49,000. Finally, Tower Research Capital LLC TRC increased its position in shares of MediaAlpha by 28.0% in the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after purchasing an additional 1,213 shares during the last quarter. 64.39% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Zacks Research upgraded MediaAlpha from “strong sell” to “hold,” reducing a previously negative analyst stance. The change may offer some support, although “hold” still indicates limited near-term conviction. Zacks Research
• Neutral Sentiment: JPMorgan initiated coverage of MediaAlpha. The article provided does not specify the bank’s rating or price target, so the immediate investment signal is unclear. New coverage could improve institutional visibility if JPMorgan issues a favorable outlook. JPMorgan Initiates Coverage on MediaAlpha
• Negative Sentiment: Director Eugene Nonko sold a combined 21,932 MediaAlpha shares for approximately $280,328 in transactions on August 24 and August 26. The sales could weigh on sentiment, but they were conducted under a pre-arranged Rule 10b5-1 plan to cover tax withholding from vested equity awards. The transactions reduced his holdings by less than 1% in each reported position, and he continues to own substantial MediaAlpha shares. SEC Insider Trading Filing

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.