Reformation (NYSE:REF) Reaches New 1-Year Low – Time to Sell?

Reformation Inc. (NYSE:REF) reached a new 52-week low on Wednesday . The stock traded as low as $13.18 and last traded at $13.35, with a volume of 365181 shares. The stock had previously closed at $14.48.

Reformation News Roundup

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Analyst coverage has been broadly favorable. Royal Bank of Canada initiated coverage with a “moderate buy” rating and an $18 price target, while Robert W. Baird began coverage with an “outperform” rating and a $19 target. These targets imply substantial potential appreciation if Reformation meets analysts’ expectations. Benzinga coverage report
• Positive Sentiment: Guggenheim upgraded Reformation to “strong-buy,” adding to the positive analyst sentiment surrounding the company. TickerReport Guggenheim upgrade
• Positive Sentiment: Additional firms initiated coverage on August 24, including JPMorgan with an “overweight” rating and a $21 target, and BTIG Research and Telsey Advisory Group with positive ratings and $20 targets. The concentration of bullish initiations may improve institutional awareness and investor confidence. TickerReport JPMorgan coverage
• Neutral Sentiment: Although Wall Street analysts are supportive, a recent report said investors remain unconvinced. This highlights a gap between analysts’ long-term expectations and current market sentiment. Reformation has Wall Street’s backing, but investors aren’t sold yet
• Negative Sentiment: Short interest surged 147.4% to 879,261 shares as of August 14, up from 355,460 shares at the end of July. While short interest represents only about 1.5% of shares outstanding and 1.8 days of average volume, the sharp increase signals growing bearish positioning and may be weighing on the stock.

Wall Street Analysts Forecast Growth

Several analysts have recently commented on REF shares. Guggenheim began coverage on Reformation in a research report on Monday. They issued a “buy” rating and a $20.00 target price for the company. Telsey Advisory Group initiated coverage on Reformation in a research report on Monday. They set an “outperform” rating and a $20.00 price target on the stock. Royal Bank Of Canada began coverage on Reformation in a research note on Monday. They issued an “outperform” rating and a $18.00 price objective for the company. Robert W. Baird started coverage on Reformation in a research report on Monday. They set an “outperform” rating and a $19.00 price objective for the company. Finally, Morgan Stanley assumed coverage on Reformation in a research note on Monday. They set an “equal weight” rating and a $16.00 target price on the stock. One analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating and one has assigned a Hold rating to the stock. According to MarketBeat.com, Reformation has a consensus rating of “Buy” and an average price target of $19.25.

Reformation Trading Down 7.8%

Insider Activity

In other news, major shareholder Scsp Refo sold 2,987,199 shares of the firm’s stock in a transaction on Friday, July 31st. The shares were sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the transaction, the insider owned 29,091,749 shares in the company, valued at approximately $405,829,898.55. This trade represents a 9.31% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Yael Aflalo sold 1,204,029 shares of the firm’s stock in a transaction dated Wednesday, July 29th. The shares were sold at an average price of $13.95, for a total value of $16,796,204.55. Following the transaction, the director owned 11,725,803 shares in the company, valued at approximately $163,574,951.85. This trade represents a 9.31% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure.

About Reformation

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.