Reviewing Americanas (OTCMKTS:BZWHF) & Amazon.com (NASDAQ:AMZN)

Americanas (OTCMKTS:BZWHF) and Amazon.com (NASDAQ:AMZN) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, dividends, valuation, risk, analyst recommendations, earnings and profitability.

Analyst Ratings

This is a summary of recent ratings for Americanas and Amazon.com, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Americanas	0	0	0	0	0.00
Amazon.com	0	2	56	1	2.98

Amazon.com has a consensus target price of $322.39, suggesting a potential upside of 23.49%. Given Amazon.com’s stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than Americanas.

Profitability

This table compares Americanas and Amazon.com’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Americanas	N/A	N/A	N/A
Amazon.com	17.44%	18.00%	8.97%

Insider and Institutional Ownership

23.0% of Americanas shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Americanas and Amazon.com”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Americanas	N/A	N/A	N/A	($1.01)	-26.18
Amazon.com	$716.92 billion	3.93	$77.67 billion	$12.43	21.00

Amazon.com has higher revenue and earnings than Americanas. Americanas is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Summary

Amazon.com beats Americanas on 12 of the 12 factors compared between the two stocks.

About Amazon.com

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.