Cetera Trust Company N.A Invests $1.38 Million in Salesforce Inc. $CRM

Cetera Trust Company N.A purchased a new position in Salesforce Inc. (NYSE:CRM) during the second quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor purchased 8,801 shares of the CRM provider’s stock, valued at approximately $1,379,000.

Several other hedge funds have also recently bought and sold shares of CRM. Temasek Holdings Private Ltd raised its holdings in shares of Salesforce by 3.7% in the fourth quarter. Temasek Holdings Private Ltd now owns 683,790 shares of the CRM provider’s stock worth $181,143,000 after acquiring an additional 24,332 shares during the last quarter. SFE Investment Counsel boosted its stake in shares of Salesforce by 82.7% during the fourth quarter. SFE Investment Counsel now owns 17,394 shares of the CRM provider’s stock valued at $4,608,000 after acquiring an additional 7,871 shares during the last quarter. Fluent Financial LLC acquired a new stake in shares of Salesforce during the second quarter valued at $2,265,000. Secured Retirement Advisors LLC purchased a new stake in Salesforce during the 1st quarter worth about $1,004,000. Finally, Janus Henderson Group PLC raised its stake in Salesforce by 2.5% in the 1st quarter. Janus Henderson Group PLC now owns 127,739 shares of the CRM provider’s stock valued at $23,846,000 after purchasing an additional 3,125 shares during the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Salesforce Stock Up 0.0%

CRM opened at $209.19 on Tuesday. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11. The business has a 50-day moving average of $175.23 and a two-hundred day moving average of $181.44. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. The stock has a market capitalization of $171.32 billion, a price-to-earnings ratio of 24.21, a price-to-earnings-growth ratio of 1.13 and a beta of 1.16.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping the consensus estimate of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The business had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. During the same period in the prior year, the firm posted $2.58 EPS. The company’s revenue was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, research analysts expect that Salesforce Inc. will post 10.27 earnings per share for the current year.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were paid a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Analysts Set New Price Targets

A number of research firms have issued reports on CRM. Wall Street Zen lowered shares of Salesforce from a “buy” rating to a “hold” rating in a report on Saturday, August 1st. Macquarie Infrastructure lowered their price target on shares of Salesforce from $200.00 to $190.00 and set a “neutral” rating for the company in a report on Thursday, May 28th. HSBC boosted their price objective on shares of Salesforce from $350.00 to $356.00 and gave the company a “buy” rating in a research report on Friday, May 29th. Jefferies Financial Group upgraded shares of Salesforce from a “buy” rating to a “buy” rating in a research report on Wednesday, July 1st. Finally, Truist Financial cut shares of Salesforce from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, July 1st. Two research analysts have rated the stock with a Strong Buy rating, twenty-four have assigned a Buy rating, eighteen have given a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $249.87.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: BTIG Research reaffirmed its Buy rating and set a $255 price target, implying substantial upside from recent trading levels. The bullish view reflects confidence in Salesforce’s AI opportunity and earnings outlook. Benzinga article
• Positive Sentiment: One analyst argues Salesforce remains undervalued, citing its AI-enabled growth potential, modest valuation and significant share repurchases. The company’s reported $27.5 billion buyback has reduced shares outstanding and could provide support for earnings per share and the stock. Salesforce Forcing Itself Higher Through Massive Buybacks And AI-Led Growth
• Positive Sentiment: Analysts expect AI cloud demand, acquisitions and disciplined spending to support second-quarter results, with revenue growth forecast at approximately 10.6%. Salesforce is also being discussed as a potential beneficiary of broader enterprise AI adoption. Salesforce Set to Report Q2 Earnings
• Neutral Sentiment: Salesforce has rallied toward the $210 area and is testing a resistance zone near its June high. A strong earnings reaction could determine whether the recent advance continues or stalls. Salesforce Stock Hits a Crucial Resistance Ahead of Earnings
• Negative Sentiment: The main risk is that Salesforce’s earnings report fails to demonstrate a meaningful sales-growth reacceleration. Analysts and investors remain cautious about slower software growth, elevated AI expectations and the possibility that the broader AI trade could weaken. Salesforce Earnings Due: Will Sales Growth Reacceleration Hold Up?

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.