Amazon.com, Inc. $AMZN Shares Bought by Heck Capital Advisors LLC

Heck Capital Advisors LLC raised its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 191.2% in the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 49,512 shares of the e-commerce giant’s stock after acquiring an additional 32,508 shares during the quarter. Heck Capital Advisors LLC’s holdings in Amazon.com were worth $11,801,000 as of its most recent filing with the SEC.

Other hedge funds have also made changes to their positions in the company. Norges Bank purchased a new stake in shares of Amazon.com during the 4th quarter worth approximately $32,868,735,000. Auto Owners Insurance Co boosted its stake in Amazon.com by 27,376.7% during the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after purchasing an additional 98,090,585 shares during the period. J. Stern & Co. LLP grew its position in Amazon.com by 20,598.0% during the 4th quarter. J. Stern & Co. LLP now owns 87,982,814 shares of the e-commerce giant’s stock worth $20,308,193,000 after purchasing an additional 87,557,736 shares during the last quarter. Nuveen LLC acquired a new position in Amazon.com in the first quarter valued at $11,674,091,000. Finally, Cardano Risk Management B.V. increased its stake in Amazon.com by 879.4% in the fourth quarter. Cardano Risk Management B.V. now owns 27,862,400 shares of the e-commerce giant’s stock valued at $6,431,199,000 after purchasing an additional 25,017,588 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Insider Activity at Amazon.com

In other news, CEO Douglas J. Herrington sold 3,741 shares of the company’s stock in a transaction on Monday, August 17th. The shares were sold at an average price of $262.76, for a total transaction of $982,985.16. Following the transaction, the chief executive officer directly owned 467,138 shares of the company’s stock, valued at $122,745,180.88. This represents a 0.79% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 6,741 shares of company stock worth $1,767,335. 8.90% of the stock is currently owned by insiders.

Amazon.com Stock Performance

NASDAQ AMZN opened at $262.07 on Tuesday. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The business’s 50 day moving average is $250.18 and its two-hundred day moving average is $239.48. The stock has a market capitalization of $2.83 trillion, a price-to-earnings ratio of 21.08, a PEG ratio of 1.72 and a beta of 1.45. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. During the same period in the previous year, the business earned $1.68 earnings per share. The company’s revenue for the quarter was up 19.6% compared to the same quarter last year. Research analysts expect that Amazon.com, Inc. will post 8.05 EPS for the current year.

Wall Street Analysts Forecast Growth

AMZN has been the subject of several recent research reports. DZ Bank increased their target price on shares of Amazon.com from $295.00 to $320.00 and gave the stock a “buy” rating in a research note on Monday, May 4th. The Goldman Sachs Group reaffirmed a “buy” rating and set a $375.00 price objective (up from $335.00) on shares of Amazon.com in a research report on Friday, July 31st. Jefferies Financial Group reiterated a “buy” rating on shares of Amazon.com in a research note on Thursday, June 18th. Rosenblatt Securities started coverage on Amazon.com in a research note on Thursday, August 20th. They set a “buy” rating and a $335.00 price target for the company. Finally, DA Davidson reaffirmed a “neutral” rating and set a $250.00 price target on shares of Amazon.com in a report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have given a Hold rating to the company’s stock. According to data from MarketBeat, Amazon.com presently has an average rating of “Moderate Buy” and an average price target of $322.39.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI remain the main catalyst. AWS growth of roughly 37% in the latest quarter, along with AI-related demand from customers including Anthropic and OpenAI, is driving optimism that cloud revenue could reach $222 billion in 2027—well above consensus. Citizens reiterated a Market Outperform rating with a $315 price target, while other analysts’ targets remain substantially above the current valuation. Amazon Stock is Trending Higher: What’s Going On Today?
• Positive Sentiment: Amazon is expanding future logistics businesses. Prime Air plans to reach nearly 500 U.S. cities and towns by year-end, though regulatory approval for beyond-visual-line-of-sight operations is still needed. Separately, Zoox has begun offering autonomous rides in San Francisco, increasing Amazon’s exposure to the robotaxi market. Amazon’s Drone Bet Is Getting Serious
• Positive Sentiment: Valuation and investor support are helping sentiment. Several reports characterize AMZN as relatively inexpensive compared with its growth prospects, while Stanley Druckenmiller and David Tepper increased or held significant positions in the company during the second quarter. David Tepper’s Amazon Position
• Neutral Sentiment: Automation could improve long-term margins. Project Tetromino reportedly aims to create highly automated delivery stations, with more than $530 million of planned investment by 2029. The project could reduce fulfillment costs, but it also adds execution and spending risk. Amazon’s Tetromino Project
• Negative Sentiment: Higher costs are a key risk. Amazon raised prices on Echo, Fire TV, Kindle and eero devices by as much as 60%, citing a memory shortage. The move may protect hardware margins but could reduce demand and hurt competitiveness. Amazon Hikes Hardware Prices
• Negative Sentiment: AI investment is pressuring cash flow. Amazon’s aggressive infrastructure spending—including a reported $220 billion 2026 capital-expenditure target—has contributed to negative free cash flow despite stronger operating cash flow. Shares also remain exposed to technology-sector volatility, a Twitch-related AI lawsuit and sustained insider selling.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.