Investment Analysts’ Weekly Ratings Updates for Zillow Group (ZG)

Several analysts have recently updated their ratings and price targets for Zillow Group (NASDAQ: ZG):

• 8/19/2026 – Zillow Group had its “sell (d)” rating reaffirmed by Weiss Ratings.
• 8/11/2026 – Zillow Group had its price target lowered by JPMorgan Chase & Co. from $76.00 to $62.00. They now have an “overweight” rating on the stock.
• 8/7/2026 – Zillow Group had its price target lowered by Piper Sandler from $55.00 to $46.00. They now have an “overweight” rating on the stock.
• 8/7/2026 – Zillow Group had its price target lowered by Citizens Jmp from $75.00 to $46.00. They now have a “market outperform” rating on the stock.
• 8/7/2026 – Zillow Group had its price target lowered by Wells Fargo & Company from $46.00 to $35.00. They now have an “equal weight” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Royal Bank Of Canada from $70.00 to $55.00. They now have an “outperform” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Canaccord Genuity Group Inc. from $52.00 to $40.00. They now have a “hold” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Citigroup Inc. from $68.00 to $52.00. They now have a “buy” rating on the stock.
• 8/6/2026 – Zillow Group was downgraded by Sanford C. Bernstein from “outperform” to “market perform”. They now have a $38.00 price target on the stock, down from $50.00.
• 8/6/2026 – Zillow Group was given a new $40.00 price target by Evercore Inc. They now have an “in-line” rating on the stock.
• 8/6/2026 – Zillow Group was downgraded by Evercore Inc from “outperform” to “hold”. They now have a $40.00 price target on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Benchmark Co. from $110.00 to $80.00. They now have a “buy” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by DA Davidson from $60.00 to $50.00. They now have a “buy” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Susquehanna from $50.00 to $38.00. They now have a “neutral” rating on the stock.
• 8/6/2026 – Zillow Group had its price target lowered by Cantor Fitzgerald from $34.00 to $32.00. They now have a “neutral” rating on the stock.
• 8/4/2026 – Zillow Group was downgraded by Zacks Research from “strong-buy” to “hold”.
• 8/3/2026 – Zillow Group had its price target lowered by KeyCorp from $65.00 to $57.00. They now have an “overweight” rating on the stock.
• 7/31/2026 – Zillow Group had its price target lowered by UBS Group AG from $75.00 to $50.00. They now have a “buy” rating on the stock.
• 7/7/2026 – Zillow Group had its price target raised by Wells Fargo & Company from $45.00 to $46.00. They now have an “equal weight” rating on the stock.
• 7/6/2026 – Zillow Group was upgraded by Zacks Research from “hold” to “strong-buy”.

Insider Buying and Selling

In other news, insider Dan Spaulding sold 3,169 shares of the stock in a transaction that occurred on Friday, August 14th. The shares were sold at an average price of $35.37, for a total value of $112,087.53. Following the completion of the transaction, the insider directly owned 44,561 shares in the company, valued at $1,576,122.57. This trade represents a 6.64% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Errol G. Samuelson sold 3,154 shares of the stock in a transaction on Thursday, August 13th. The shares were sold at an average price of $34.24, for a total value of $107,992.96. Following the transaction, the insider directly owned 130,885 shares of the company’s stock, valued at approximately $4,481,502.40. The trade was a 2.35% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders sold 37,351 shares of company stock worth $1,280,657. Company insiders own 29.88% of the company’s stock.

Zillow Group (NASDAQ:ZG) is a U.S.-based online real estate marketplace that connects consumers, real estate professionals and mortgage lenders through a suite of digital products and advertising services. Founded in 2006 by Rich Barton and Lloyd Frink and headquartered in Seattle, Washington, the company operates a portfolio of consumer-facing brands and tools designed to simplify home search, rental discovery, valuation and mortgage shopping.

Zillow’s core products include its consumer websites and mobile apps that list homes for sale and rent, the Zestimate automated home value estimate, and marketplaces that connect buyers and renters with agents and lenders.