comScore (NASDAQ:SCOR) Director Purchases $37,030.00 in Stock

comScore, Inc. (NASDAQ:SCOR) Director David Kline purchased 7,000 shares of comScore stock in a transaction on Thursday, August 20th. The shares were acquired at an average cost of $5.29 per share, with a total value of $37,030.00. Following the completion of the transaction, the director directly owned 7,000 shares in the company, valued at $37,030. The trade was a ? increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website.

comScore Price Performance

SCOR stock opened at $5.07 on Monday. The firm’s fifty day simple moving average is $7.03 and its 200-day simple moving average is $7.19. The company has a market capitalization of $76.98 million, a P/E ratio of 1.24 and a beta of 1.10. comScore, Inc. has a 12 month low of $4.89 and a 12 month high of $10.18.

Institutional Investors Weigh In On comScore

A number of institutional investors have recently modified their holdings of SCOR. Westerly Capital Management LLC increased its position in shares of comScore by 1.3% during the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock worth $1,928,000 after purchasing an additional 5,000 shares in the last quarter. Susquehanna International Group LLP raised its position in shares of comScore by 15.3% in the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after buying an additional 5,191 shares during the last quarter. Citadel Advisors LLC purchased a new stake in comScore during the 3rd quarter valued at about $96,000. Beartown Capital Management LLC acquired a new stake in shares of comScore in the fourth quarter valued at approximately $820,000. Finally, Cerberus Capital Management L.P. increased its position in comScore by 2,997.5% during the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after purchasing an additional 3,286,825 shares during the last quarter. 42.15% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings restated a “sell (d-)” rating on shares of comScore in a research report on Wednesday, June 24th. One equities research analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, comScore has a consensus rating of “Hold”.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.