ZoomInfo Technologies (NASDAQ:ZI – Get Free Report) and QuinStreet (NASDAQ:QNST – Get Free Report) are both small-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their risk, dividends, valuation, institutional ownership, profitability, earnings and analyst recommendations.
Risk & Volatility
ZoomInfo Technologies has a beta of 1.02, meaning that its stock price is 2% more volatile than the S&P 500. Comparatively, QuinStreet has a beta of 0.66, meaning that its stock price is 34% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for ZoomInfo Technologies and QuinStreet, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ZoomInfo Technologies | 2 | 2 | 1 | 0 | 1.80 |
| QuinStreet | 0 | 2 | 4 | 0 | 2.67 |
Earnings and Valuation
This table compares ZoomInfo Technologies and QuinStreet”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ZoomInfo Technologies | $1.21 billion | 1.08 | $107.30 million | $0.12 | 31.83 |
| QuinStreet | $1.29 billion | 0.90 | $81.24 million | $1.41 | 14.45 |
ZoomInfo Technologies has higher earnings, but lower revenue than QuinStreet. QuinStreet is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
95.5% of ZoomInfo Technologies shares are owned by institutional investors. Comparatively, 97.8% of QuinStreet shares are owned by institutional investors. 9.0% of ZoomInfo Technologies shares are owned by insiders. Comparatively, 5.0% of QuinStreet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares ZoomInfo Technologies and QuinStreet’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ZoomInfo Technologies | 0.74% | 12.05% | 3.46% |
| QuinStreet | 6.28% | 12.73% | 6.33% |
Summary
QuinStreet beats ZoomInfo Technologies on 8 of the 14 factors compared between the two stocks.
About ZoomInfo Technologies
ZoomInfo Technologies Inc., together with its subsidiaries, provides go-to-market intelligence and engagement platform for sales and marketing teams in the United States and internationally. The company's cloud-based platform provides information on organizations and professionals to help users identify target customers and decision makers, obtain continually updated predictive lead and company scoring, monitor buying signals and other attributes of target companies, craft messages, engage through automated sales tools, and track progress through the deal cycle. It serves enterprises, mid-market companies, and down to small businesses that operate in various industry, including software, business services, manufacturing, telecommunications, financial services, media and internet, transportation, education, hospitality, and real estate. The company was founded in 2007 and is headquartered in Vancouver, Washington.
About QuinStreet
QuinStreet, Inc., an online performance marketing company, provides customer acquisition services for its clients in the United States and internationally. The company offers online marketing services, such as qualified clicks, leads, calls, applications, and customers through its websites or third-party publishers. It serves financial and home services industries. The company was incorporated in 1999 and is headquartered in Foster City, California.
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