Kentucky Farm Bureau Mutual Insurance Co Buys Shares of 16,000 Salesforce Inc. $CRM

Kentucky Farm Bureau Mutual Insurance Co bought a new position in Salesforce Inc. (NYSE:CRM) in the 2nd quarter, according to its most recent filing with the SEC. The institutional investor bought 16,000 shares of the CRM provider’s stock, valued at approximately $2,507,000.

A number of other hedge funds and other institutional investors have also made changes to their positions in CRM. Temasek Holdings Private Ltd lifted its position in shares of Salesforce by 3.7% during the fourth quarter. Temasek Holdings Private Ltd now owns 683,790 shares of the CRM provider’s stock valued at $181,143,000 after buying an additional 24,332 shares during the last quarter. SFE Investment Counsel raised its stake in shares of Salesforce by 82.7% during the 4th quarter. SFE Investment Counsel now owns 17,394 shares of the CRM provider’s stock worth $4,608,000 after acquiring an additional 7,871 shares in the last quarter. Fluent Financial LLC purchased a new stake in Salesforce during the second quarter valued at approximately $2,265,000. Secured Retirement Advisors LLC purchased a new stake in Salesforce during the first quarter valued at approximately $1,004,000. Finally, Janus Henderson Group PLC boosted its stake in Salesforce by 2.5% in the first quarter. Janus Henderson Group PLC now owns 127,739 shares of the CRM provider’s stock valued at $23,846,000 after acquiring an additional 3,125 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Salesforce Trading Up 5.0%

Shares of NYSE:CRM opened at $205.92 on Thursday. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $269.11. The stock has a market cap of $168.65 billion, a price-to-earnings ratio of 23.83, a PEG ratio of 1.06 and a beta of 1.16. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. The business has a 50-day moving average price of $172.69 and a 200-day moving average price of $181.41.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. During the same quarter in the prior year, the firm earned $2.58 earnings per share. Salesforce’s revenue for the quarter was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities analysts predict that Salesforce Inc. will post 10.27 EPS for the current year.

Salesforce Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were issued a $0.44 dividend. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce’s dividend payout ratio is 20.37%.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Agentforce adoption is accelerating. Salesforce’s Agentforce annual recurring revenue reportedly surged 205%, suggesting rising customer usage and deeper integration of AI agents into its CRM platform. This supports the company’s efforts to remain competitive in enterprise AI. Will Agentforce Help Salesforce Stay Ahead in the Enterprise AI Race?
• Positive Sentiment: Salesforce expanded Headless 360 across its portfolio, potentially giving customers more flexible ways to deploy Salesforce data and services across digital channels. Broader product integration could support retention, cross-selling and long-term platform value. Salesforce Expands Headless 360 Across Its Portfolio
• Positive Sentiment: Sector rotation and value interest are supporting CRM. Investors have been moving from semiconductor stocks into underperforming software names, while some analysts characterize Salesforce as attractively valued for long-term investors. Netflix, Salesforce, and Adobe Rally as Investors Rotate
• Neutral Sentiment: The upcoming August 26 earnings report is the next major catalyst. Salesforce recently exceeded quarterly EPS and revenue expectations, but investors will focus on forward guidance, Agentforce monetization and whether growth can reaccelerate. Salesforce Projected to Announce Earnings
• Positive Sentiment: Anthropic exposure offers a potential strategic benefit. Salesforce has participated in Anthropic funding rounds and integrates Claude, giving CRM indirect exposure to the enterprise AI company’s reported growth and possible future valuation gains. The Pre-IPO Playbook: How to Cash in on Anthropic Before the Bell
• Negative Sentiment: Near-term earnings expectations remain a risk. Zacks said Salesforce lacks the combination of factors that typically supports a likely earnings beat, raising the possibility of disappointment if guidance or AI-related results fall short. Salesforce Earnings Expected to Grow
• Negative Sentiment: Analyst upgrades have not consistently translated into sustained gains. This keeps the stock dependent on tangible earnings evidence, particularly as investors question whether generative AI could weaken traditional software business models. Analyst upgrades keep failing Salesforce

Wall Street Analysts Forecast Growth

Several equities analysts have issued reports on CRM shares. CLSA initiated coverage on shares of Salesforce in a report on Monday, July 20th. They issued a “hold” rating and a $165.00 price target on the stock. Barclays raised Salesforce from an “overweight” rating to an “overweight” rating in a research report on Thursday, June 18th. Susquehanna initiated coverage on Salesforce in a research note on Wednesday, July 1st. They set a “neutral” rating on the stock. Roth Capital reaffirmed a “buy” rating and set a $325.00 target price on shares of Salesforce in a research report on Thursday, May 28th. Finally, Phillip Securities cut Salesforce from a “buy” rating to a “hold” rating and decreased their price target for the company from $253.00 to $166.00 in a research note on Monday, June 29th. Two analysts have rated the stock with a Strong Buy rating, twenty-four have given a Buy rating, eighteen have issued a Hold rating and three have assigned a Sell rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $249.49.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.