Comparing Sony (SONY) & The Competition

Sony (NYSE:SONY) is one of 149 public companies in the “Household Durables” industry, but how does it contrast to its rivals? We will compare Sony to similar companies based on the strength of its risk, valuation, dividends, earnings, profitability, institutional ownership and analyst recommendations.

Profitability

This table compares Sony and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sony	-2.00%	13.06%	5.22%
Sony Competitors	-21.28%	-17.52%	1.13%

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Sony and its rivals, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sony	1	1	4	1	2.71
Sony Competitors	1725	7268	8046	300	2.40

Sony currently has a consensus price target of $22.00, indicating a potential downside of 6.45%. As a group, “Household Durables” companies have a potential upside of 47.36%. Given Sony’s rivals higher probable upside, analysts plainly believe Sony has less favorable growth aspects than its rivals.

Dividends

Sony pays an annual dividend of $0.11 per share and has a dividend yield of 0.5%. Sony pays out 9.8% of its earnings in the form of a dividend. As a group, “Household Durables” companies pay a dividend yield of 4.4% and pay out 33.0% of their earnings in the form of a dividend.

Institutional & Insider Ownership

14.1% of Sony shares are owned by institutional investors. Comparatively, 53.7% of shares of all “Household Durables” companies are owned by institutional investors. 7.0% of Sony shares are owned by insiders. Comparatively, 18.5% of shares of all “Household Durables” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Sony and its rivals revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Sony	$82.90 billion	-$2.16 billion	21.00
Sony Competitors	$5.27 billion	$319.19 million	13.57

Sony has higher revenue, but lower earnings than its rivals. Sony is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Risk & Volatility

Sony has a beta of 0.92, indicating that its stock price is 8% less volatile than the S&P 500. Comparatively, Sony’s rivals have a beta of 1.74, indicating that their average stock price is 74% more volatile than the S&P 500.

Summary

Sony beats its rivals on 9 of the 15 factors compared.

About Sony

Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.