Investment Analysts’ Weekly Ratings Changes for MediaAlpha (MAX)

Several brokerages have updated their recommendations and price targets on shares of MediaAlpha (NYSE: MAX) in the last few weeks:

• 8/5/2026 – MediaAlpha had its price target raised by Royal Bank Of Canada from $11.00 to $15.00. They now have an “outperform” rating on the stock.
• 8/1/2026 – MediaAlpha was upgraded by Wall Street Zen from “buy” to “strong-buy”.
• 7/30/2026 – MediaAlpha had its price target raised by Canaccord Genuity Group Inc. from $15.00 to $17.00. They now have a “buy” rating on the stock.
• 7/30/2026 – MediaAlpha had its price target raised by The Goldman Sachs Group, Inc. from $10.00 to $14.00. They now have a “neutral” rating on the stock.
• 7/12/2026 – MediaAlpha was upgraded by Wall Street Zen from “hold” to “buy”.
• 7/8/2026 – MediaAlpha had its price target raised by Keefe, Bruyette & Woods from $15.00 to $17.00. They now have an “outperform” rating on the stock.
• 7/4/2026 – MediaAlpha was downgraded by Wall Street Zen from “buy” to “hold”.
• 7/1/2026 – MediaAlpha was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.
• 6/23/2026 – MediaAlpha had its price target lowered by TD Cowen from $13.00 to $11.00. They now have a “hold” rating on the stock.

Insiders Place Their Bets

In other MediaAlpha news, insider Steven Yi sold 96,000 shares of the business’s stock in a transaction on Wednesday, July 1st. The stock was sold at an average price of $12.90, for a total transaction of $1,238,400.00. Following the completion of the transaction, the insider owned 2,759,690 shares in the company, valued at approximately $35,600,001. The trade was a 3.36% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Eugene Nonko sold 25,352 shares of the stock in a transaction that occurred on Monday, July 6th. The shares were sold at an average price of $13.86, for a total transaction of $351,378.72. Following the completion of the transaction, the director owned 1,137,304 shares of the company’s stock, valued at $15,763,033.44. This trade represents a 2.18% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders sold 544,726 shares of company stock worth $6,868,722. Insiders own 14.65% of the company’s stock.

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.