Comparing Naspers (OTCMKTS:NPSNY) & Baosheng Media Group (NASDAQ:BAOS)

Naspers (OTCMKTS:NPSNY) and Baosheng Media Group (NASDAQ:BAOS) are both communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, risk, profitability, earnings and analyst recommendations.

Analyst Ratings

This is a breakdown of recent recommendations for Naspers and Baosheng Media Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Naspers	0	2	1	0	2.33
Baosheng Media Group	1	0	0	0	1.00

Institutional & Insider Ownership

0.1% of Naspers shares are held by institutional investors. Comparatively, 6.3% of Baosheng Media Group shares are held by institutional investors. 1.0% of Naspers shares are held by insiders. Comparatively, 22.6% of Baosheng Media Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Risk and Volatility

Naspers has a beta of 0.49, indicating that its share price is 51% less volatile than the S&P 500. Comparatively, Baosheng Media Group has a beta of 1.69, indicating that its share price is 69% more volatile than the S&P 500.

Profitability

This table compares Naspers and Baosheng Media Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Naspers	N/A	N/A	N/A
Baosheng Media Group	N/A	N/A	N/A

Valuation and Earnings

This table compares Naspers and Baosheng Media Group”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Naspers	$10.85 billion	3.57	$4.97 billion	N/A	N/A
Baosheng Media Group	$570,000.00	38.26	-$12.02 million	N/A	N/A

Naspers has higher revenue and earnings than Baosheng Media Group.

About Naspers

Naspers Limited operates in the consumer internet industry in Africa, Asia, Europe, Latin America, North America. The company operates through Classifieds, Food Delivery, Payments and Fintech, Etail, Edtech, Social and Internet Platforms, Media24, and Other Ecommerce segments. It holds investments in classifieds, food delivery, payments and fintech, education, health, and ecommerce, as well as ventures, and social and internet platforms. The company also prints, publishes, and distributes newspapers, magazines, and books, as well as provides ecommerce and media logistics services. Naspers Limited was incorporated in 1915 and is headquartered in Cape Town, South Africa.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.