Head-To-Head Comparison: Brighthouse Financial (NASDAQ:BHF) vs. Mapfre (OTCMKTS:MPFRF)

Brighthouse Financial (NASDAQ:BHF) and Mapfre (OTCMKTS:MPFRF) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, valuation, dividends, analyst recommendations and risk.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Brighthouse Financial and Mapfre, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	2	8	0	0	1.80
Mapfre	1	1	0	0	1.50

Brighthouse Financial currently has a consensus price target of $60.50, suggesting a potential upside of 3.10%. Given Brighthouse Financial’s stronger consensus rating and higher possible upside, equities analysts plainly believe Brighthouse Financial is more favorable than Mapfre.

Institutional and Insider Ownership

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 13.6% of Mapfre shares are owned by institutional investors. 1.6% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Brighthouse Financial and Mapfre’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	12.49%	17.24%	0.45%
Mapfre	N/A	N/A	N/A

Earnings & Valuation

This table compares Brighthouse Financial and Mapfre”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$6.77 billion	0.50	$433.00 million	$12.53	4.68
Mapfre	N/A	N/A	N/A	$0.26	21.06

Brighthouse Financial has higher revenue and earnings than Mapfre. Brighthouse Financial is trading at a lower price-to-earnings ratio than Mapfre, indicating that it is currently the more affordable of the two stocks.

Summary

Brighthouse Financial beats Mapfre on 9 of the 10 factors compared between the two stocks.

About Brighthouse Financial

Brighthouse Financial, Inc. provides annuity and life insurance products in the United States. It operates through three segments: Annuities, Life, and Run-off. The Annuities segment consists of variable, fixed, index-linked, and income annuities for contract holders’ needs for protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security. The Life segment offers term, universal, whole, and variable life products for policyholders’ needs for financial security and protected wealth transfer. The Run-off segment manages structured settlements, pension risk transfer contracts, certain company-owned life insurance policies, funding agreements, and universal life with secondary guarantees. Brighthouse Financial, Inc. was founded in 1863 and is headquartered in Charlotte, North Carolina.

About Mapfre

Mapfre, S.A. engages in insurance, finance, securities, investment, and services business worldwide. The company offers life and non-life; health; accident; property and casualty protection comprising automobile and homeowner insurance, personal third-party liability and asset insurance, etc.; savings and investment; retirement; burial; travel; and leisure insurance solutions. It also provides insurance solutions for agriculture and livestock, as well as reinsurance services. In addition, the company provides pension and funeral services, as well as operates theme parks. The company offers its services to professionals, entrepreneurs, self-employed, and companies, as well as small, medium, and large corporations. It offers solutions for aviation, energy, industry, construction etc. The company was formerly known as Corporacion Mapfre and changed its name to Mapfre, S.A. in December 2006. Mapfre, S.A. was founded in 1933 and is headquartered in Majadahonda, Spain. Mapfre, S.A. operates as a subsidiary of Cartera Mapfre, S.L.