Short Interest in Reformation Inc. (NYSE:REF) Increases By ?

Reformation Inc. (NYSE:REF) saw a significant increase in short interest in the month of July. As of July 31st, there was short interest totaling 355,460 shares, an increase of ? from the July 15th total of 0 shares. Approximately 0.6% of the shares of the company are sold short. Based on an average daily trading volume, of 624,004 shares, the short-interest ratio is presently 0.6 days.

Reformation Trading Up 3.7%

Shares of REF stock traded up $0.55 during midday trading on Friday, hitting $15.55. The company had a trading volume of 159,223 shares, compared to its average volume of 1,110,882. Reformation has a 52-week low of $14.70 and a 52-week high of $17.26.

Insider Activity at Reformation

In other news, Director Yael Aflalo sold 1,204,029 shares of Reformation stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $13.95, for a total value of $16,796,204.55. Following the transaction, the director directly owned 11,725,803 shares of the company’s stock, valued at $163,574,951.85. The trade was a 9.31% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, major shareholder Scsp Refo sold 2,987,199 shares of the company’s stock in a transaction on Friday, July 31st. The shares were sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the completion of the sale, the insider owned 29,091,749 shares of the company’s stock, valued at approximately $405,829,898.55. This trade represents a 9.31% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure.

Analyst Ratings Changes

Separately, Wall Street Zen upgraded shares of Reformation to a “hold” rating in a research note on Saturday, August 8th.

Reformation Company Profile

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.