Mill Capital Management LLC Reduces Holdings in Alphabet Inc. $GOOG

Mill Capital Management LLC cut its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 2.3% during the second quarter, HoldingsChannel.com reports. The fund owned 324,102 shares of the information services provider’s stock after selling 7,622 shares during the quarter. Alphabet makes up approximately 7.6% of Mill Capital Management LLC’s investment portfolio, making the stock its 3rd biggest holding. Mill Capital Management LLC’s holdings in Alphabet were worth $114,515,000 as of its most recent filing with the SEC.

Several other institutional investors and hedge funds have also recently modified their holdings of GOOG. Imprint Wealth LLC purchased a new stake in shares of Alphabet in the 3rd quarter worth $31,000. Nvest Wealth Strategies Inc. purchased a new position in shares of Alphabet during the fourth quarter valued at $38,000. Lifetime Wealth Management P.C. bought a new stake in shares of Alphabet in the fourth quarter valued at about $38,000. Bard Associates Inc. bought a new stake in shares of Alphabet in the fourth quarter valued at about $41,000. Finally, Towne Trust Company N.A lifted its stake in Alphabet by 34.0% in the fourth quarter. Towne Trust Company N.A now owns 134 shares of the information services provider’s stock worth $42,000 after acquiring an additional 34 shares during the period. Institutional investors own 27.26% of the company’s stock.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Berkshire Hathaway significantly increased its Alphabet position. Berkshire owned approximately 106 million shares worth $37.9 billion at the end of June after raising its stake by 83% during the second quarter. Alphabet is now Berkshire’s third-largest U.S.-listed equity holding, a notable vote of confidence under CEO Greg Abel. Berkshire Hathaway boosts Alphabet to a top three holding
• Positive Sentiment: Digital advertising estimates improved. July advertiser spending exceeded consensus expectations, supporting the outlook for Alphabet’s core advertising business. Alphabet also launched Gemini 3.7 Flash for coding and automated business workflows, potentially expanding monetization opportunities in enterprise AI. Internet stock advertising estimate revisions
• Positive Sentiment: Alphabet’s SpaceX investment has become a major unrealized asset. The company disclosed that its roughly $900 million investment in SpaceX is now worth about $94 billion, highlighting the value of Alphabet’s venture portfolio, although the gain does not directly represent operating revenue or cash flow. Alphabet’s SpaceX bet grows 100-fold
• Positive Sentiment: Other institutions also added exposure. UniSuper increased its GOOG and GOOGL holdings, while several major funds reported purchases, reinforcing the perception that Alphabet remains attractively valued after its recent pullback.
• Neutral Sentiment: Google expanded Gemini access in schools and introduced tools allowing users to remove visible watermarks from AI-generated content while retaining invisible SynthID protections. These moves could improve adoption but have uncertain near-term financial effects. Google turns on Gemini AI for students
• Negative Sentiment: Gemini lost chatbot-visit share to ChatGPT in July. Although Gemini surpassed one billion monthly active users, its share of chatbot visits fell to 28.8%, raising concerns about competitive momentum in consumer AI.
• Negative Sentiment: AI investment is pressuring cash flow. Analysts continue to flag Alphabet’s very high data-center and chip spending, with some estimates showing weaker free-cash-flow generation than Microsoft and Meta in 2027.
• Negative Sentiment: Several funds reduced Alphabet positions. Barclays, Franklin Resources, Magellan and other managers reported trimming GOOG or GOOGL holdings, partially offsetting Berkshire’s large purchase. Alphabet also faces reputational risk from a reported Google-ad phishing scam and a law-firm investigation of investor claims.

Alphabet Stock Performance

Shares of Alphabet stock opened at $343.54 on Friday. The company has a market capitalization of $4.20 trillion, a PE ratio of 17.25, a P/E/G ratio of 0.96 and a beta of 1.23. The company has a debt-to-equity ratio of 0.16, a quick ratio of 2.64 and a current ratio of 2.72. The company has a 50-day simple moving average of $352.09 and a two-hundred day simple moving average of $339.57. Alphabet Inc. has a one year low of $197.46 and a one year high of $404.47.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, beating the consensus estimate of $2.87 by $6.24. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The business had revenue of $119.80 billion during the quarter, compared to analyst estimates of $116.53 billion. During the same period in the prior year, the firm posted $2.31 earnings per share. The company’s quarterly revenue was up 24.2% on a year-over-year basis. Research analysts expect that Alphabet Inc. will post 20.51 EPS for the current fiscal year.

Alphabet Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Monday, September 14th. Investors of record on Monday, September 7th will be given a dividend of $0.22 per share. The ex-dividend date of this dividend is Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is presently 4.42%.

Insider Activity

In other Alphabet news, insider John Kent Walker sold 8,998 shares of Alphabet stock in a transaction on Monday, June 29th. The shares were sold at an average price of $349.29, for a total value of $3,142,911.42. Following the transaction, the insider directly owned 75,290 shares of the company’s stock, valued at approximately $26,298,044.10. The trade was a 10.68% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Frances Arnold sold 82 shares of the company’s stock in a transaction on Thursday, July 30th. The stock was sold at an average price of $333.39, for a total value of $27,337.98. Following the transaction, the director directly owned 18,914 shares in the company, valued at approximately $6,305,738.46. The trade was a 0.43% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 451,945 shares of company stock valued at $12,382,714 in the last ninety days. 12.99% of the stock is currently owned by insiders.

Analyst Ratings Changes

Several research analysts have issued reports on the stock. Pivotal Research increased their target price on shares of Alphabet from $470.00 to $475.00 and gave the stock a “buy” rating in a report on Thursday, July 23rd. DA Davidson reduced their price target on shares of Alphabet from $375.00 to $350.00 and set a “neutral” rating for the company in a report on Thursday, July 23rd. Raymond James Financial reaffirmed a “strong-buy” rating on shares of Alphabet in a research report on Thursday, July 23rd. TD Cowen reiterated a “buy” rating and set a $475.00 price objective on shares of Alphabet in a research note on Thursday, July 23rd. Finally, Wells Fargo & Company cut their price objective on shares of Alphabet from $418.00 to $411.00 and set an “overweight” rating on the stock in a report on Thursday, July 23rd. Six analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, the company currently has an average rating of “Buy” and an average price target of $415.55.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.