Analysts Set Alphabet Inc. (NASDAQ:GOOG) Target Price at $410.09

Alphabet Inc. (NASDAQ:GOOG) has earned a consensus recommendation of “Buy” from the thirty-nine ratings firms that are covering the company, MarketBeat Ratings reports. Four research analysts have rated the stock with a hold rating, twenty-nine have given a buy rating and six have assigned a strong buy rating to the company. The average twelve-month target price among brokerages that have updated their coverage on the stock in the last year is $410.0909.

Several equities research analysts have recently commented on the stock. Wedbush assumed coverage on shares of Alphabet in a research report on Thursday, July 16th. They set an “outperform” rating and a $445.00 price target for the company. Scotiabank restated an “outperform” rating and issued a $450.00 price objective (up from $400.00) on shares of Alphabet in a report on Thursday, April 30th. Morgan Stanley reduced their price objective on shares of Alphabet from $415.00 to $400.00 and set an “overweight” rating on the stock in a research note on Thursday, July 23rd. Piper Sandler reaffirmed an “overweight” rating and set a $395.00 target price (down from $445.00) on shares of Alphabet in a report on Thursday, July 23rd. Finally, Truist Financial dropped their target price on shares of Alphabet from $430.00 to $420.00 and set a “buy” rating for the company in a research report on Thursday, July 23rd.

Alphabet Price Performance

Alphabet stock opened at $343.00 on Friday. The business’s 50-day simple moving average is $353.30 and its 200 day simple moving average is $339.36. The stock has a market cap of $4.19 trillion, a price-to-earnings ratio of 17.23, a P/E/G ratio of 1.00 and a beta of 1.23. Alphabet has a 12-month low of $197.46 and a 12-month high of $404.47. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 earnings per share for the quarter, topping the consensus estimate of $2.87 by $6.24. Alphabet had a return on equity of 51.32% and a net margin of 54.77%.The firm had revenue of $119.80 billion during the quarter, compared to analysts’ expectations of $116.53 billion. During the same period in the previous year, the business posted $2.31 EPS. The company’s quarterly revenue was up 24.2% compared to the same quarter last year. As a group, research analysts anticipate that Alphabet will post 20.51 earnings per share for the current year.

Alphabet Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Investors of record on Monday, September 7th will be paid a dividend of $0.22 per share. The ex-dividend date of this dividend is Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s payout ratio is 4.42%.

Insider Buying and Selling

In related news, CAO Marsida Saraci sold 449 shares of the company’s stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $333.20, for a total value of $149,606.80. Following the completion of the sale, the chief accounting officer owned 27,386 shares in the company, valued at approximately $9,125,015.20. This represents a 1.61% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this link. Also, insider John Kent Walker sold 8,998 shares of the stock in a transaction dated Monday, June 29th. The shares were sold at an average price of $349.29, for a total value of $3,142,911.42. Following the completion of the transaction, the insider directly owned 75,290 shares in the company, valued at $26,298,044.10. The trade was a 10.68% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 600,547 shares of company stock valued at $16,255,540 in the last three months. 12.99% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Providence Wealth Advisors LLC boosted its stake in shares of Alphabet by 0.3% during the first quarter. Providence Wealth Advisors LLC now owns 10,508 shares of the information services provider’s stock valued at $3,094,000 after purchasing an additional 29 shares during the period. One Charles Private Wealth Services LLC increased its stake in shares of Alphabet by 0.6% in the first quarter. One Charles Private Wealth Services LLC now owns 4,844 shares of the information services provider’s stock worth $1,390,000 after buying an additional 29 shares during the period. Wisconsin Wealth Advisors LLC increased its stake in shares of Alphabet by 1.3% in the second quarter. Wisconsin Wealth Advisors LLC now owns 2,223 shares of the information services provider’s stock worth $785,000 after buying an additional 29 shares during the period. Ring Mountain Capital LLC raised its holdings in Alphabet by 0.9% during the 4th quarter. Ring Mountain Capital LLC now owns 3,554 shares of the information services provider’s stock valued at $1,174,000 after buying an additional 30 shares during the last quarter. Finally, Cannon Financial Strategists Inc. raised its holdings in Alphabet by 1.9% during the 4th quarter. Cannon Financial Strategists Inc. now owns 1,589 shares of the information services provider’s stock valued at $499,000 after buying an additional 30 shares during the last quarter. Institutional investors own 27.26% of the company’s stock.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google’s Gemini app surpassed 1 billion monthly active users, marking the 14th Google product to reach that milestone. The figure supports Alphabet’s argument that its AI products are gaining meaningful consumer traction. Google’s Gemini app surges to one billion users
• Positive Sentiment: Ryanair agreed to a five-year Google Cloud partnership covering Gemini and DeepMind models, including crew scheduling and operational decisions. The deal offers another example of enterprise demand for Google Cloud’s AI capabilities. Ryanair signs five-year Google Cloud deal
• Positive Sentiment: Several analysts remain bullish, with reported buy or equivalent ratings and a median GOOGL price target of $422.50. Recent institutional filings also showed purchases by Vanguard Personalized Indexing, BlackRock, State Street and Berkshire Hathaway, although the filings reflect earlier reporting periods.
• Neutral Sentiment: Alphabet will meet White House officials alongside Meta, Anthropic and OpenAI to discuss voluntary safety testing for advanced AI models. Cooperation could improve industry credibility, but the meeting highlights increasing scrutiny of AI risks. Alphabet, Meta and AI safety discussions
• Negative Sentiment: The main pressure appears to be concern over Alphabet’s elevated AI infrastructure spending—reported capital-expenditure guidance of roughly $195 billion to $205 billion for 2026—and its effect on margins, free cash flow and investment returns. A broader decline in large-cap technology stocks added to the selling.
• Negative Sentiment: French news organizations asked regulators to intervene over Google’s AI-generated search summaries, arguing that they reduce traffic to publishers. Alphabet also faces thousands of social-media addiction lawsuits and broader concerns about AI safety and misinformation. French media asks watchdog to act on Google’s AI

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.