Dogness (International) (NASDAQ:DOGZ) versus NIKE (NYSE:NKE) Critical Comparison

NIKE (NYSE:NKE) and Dogness (International) (NASDAQ:DOGZ) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, valuation, institutional ownership, profitability and dividends.

Insider & Institutional Ownership

64.2% of NIKE shares are owned by institutional investors. Comparatively, 5.1% of Dogness (International) shares are owned by institutional investors. 1.1% of NIKE shares are owned by company insiders. Comparatively, 31.1% of Dogness (International) shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares NIKE and Dogness (International)”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NIKE	$46.40 billion	1.33	$3.11 billion	$2.09	19.94
Dogness (International)	$16.33 million	0.81	-$5.10 million	N/A	N/A

NIKE has higher revenue and earnings than Dogness (International).

Risk and Volatility

NIKE has a beta of 1.11, meaning that its stock price is 11% more volatile than the S&P 500. Comparatively, Dogness (International) has a beta of 2.19, meaning that its stock price is 119% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings for NIKE and Dogness (International), as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NIKE	5	18	13	1	2.27
Dogness (International)	1	0	0	0	1.00

NIKE presently has a consensus price target of $53.53, indicating a potential upside of 28.48%. Given NIKE’s stronger consensus rating and higher probable upside, research analysts clearly believe NIKE is more favorable than Dogness (International).

Profitability

This table compares NIKE and Dogness (International)’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
NIKE	6.70%	16.54%	6.21%
Dogness (International)	N/A	N/A	N/A

Summary

NIKE beats Dogness (International) on 11 of the 13 factors compared between the two stocks.

About NIKE

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; and licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.