Comparing USA Today (NYSE:TDAY) and Fuji Media (OTCMKTS:FJTNY)

Fuji Media (OTCMKTS:FJTNY) and USA Today (NYSE:TDAY) are both communication services companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, dividends, earnings, profitability, analyst recommendations, valuation and risk.

Earnings and Valuation

This table compares Fuji Media and USA Today”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fuji Media	N/A	N/A	N/A	N/A	N/A
USA Today	$2.30 billion	0.46	$1.75 million	$0.06	119.83

USA Today has higher revenue and earnings than Fuji Media.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Fuji Media and USA Today, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fuji Media	0	0	0	0	0.00
USA Today	1	0	3	0	2.50

USA Today has a consensus price target of $9.03, indicating a potential upside of 25.52%. Given USA Today’s stronger consensus rating and higher probable upside, analysts clearly believe USA Today is more favorable than Fuji Media.

Profitability

This table compares Fuji Media and USA Today’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fuji Media	N/A	N/A	N/A
USA Today	-1.81%	-21.13%	-1.85%

Institutional and Insider Ownership

76.7% of USA Today shares are owned by institutional investors. 4.4% of USA Today shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

USA Today beats Fuji Media on 6 of the 9 factors compared between the two stocks.

About Fuji Media

Fuji Media Holdings, Inc., through its subsidiaries, engages in the broadcasting activities in Japan. It operates through Media & Content, Urban Development, Hotels & Resorts, and Other segments. The Media & Content segment provides terrestrial television broadcasting, including satellite broadcasting, radio broadcasting, streaming platforms, content production, games, music, advertising, publishing, and direct marketing activities. The Urban Development, Hotels & Resorts segment develops, leases, and manages office buildings; operates commercial facilities and restaurants; sells and leases apartments; and operates hotels and marine leisure facilities. The Other segment engages in IT system architecture and human resources, and overseas business development activities; the provision of market research services on media and lifestyles; and cultivation of new businesses. The company was formerly known as Fuji Television Network, Inc. Fuji Media Holdings, Inc. was incorporated in 1957 and is headquartered in Tokyo, Japan.

About USA Today

Gannett Co Inc. invests in, owns, and operates local media assets in the United States. The company’s principal products include 125 daily newspapers with total paid circulation of approximately 1.4 million; 314 weekly newspapers with total paid circulation of approximately 315,000 and total free circulation of approximately 1.9 million; 124 shoppers with total circulation of approximately 3.0 million; and 538 locally-focused Websites, including Internet and mobile devices with approximately 224 million page views per month. Its principal products also comprise 2 yellow page directories with a total distribution of approximately 230,000 that cover a population of approximately 411,000 people; 68 business publications; and Propel digital marketing and business services. In addition, the company produces niche publications that address specific local market interests, such as recreation, sports, healthcare, and real estate. Further, it provides print and online products that offer local market news and information on various topics comprising local news and politics, community and regional events, youth sports, opinion and editorial pages, local schools, obituaries, weddings, and police reports, as well as print and digital advertising products, as well as commercial printing and regional business-oriented publications services. The company reaches approximately 20 million people per week; and serves approximately 220,000 business customers. New Media Investment Group Inc. was founded in 1997 and is based in New York, New York.