FitLife Brands (NASDAQ:FTLF – Get Free Report) and CCA Industries (OTCMKTS:CAWW – Get Free Report) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, earnings, dividends, profitability and risk.
Valuation and Earnings
This table compares FitLife Brands and CCA Industries”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| FitLife Brands | $81.46 million | 1.16 | $6.33 million | $0.60 | 16.72 |
| CCA Industries | $5.92 million | 0.50 | -$770,000.00 | ($0.01) | -45.00 |
Profitability
This table compares FitLife Brands and CCA Industries’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| FitLife Brands | 6.64% | 18.31% | 8.21% |
| CCA Industries | -1.11% | -39.54% | -23.58% |
Analyst Ratings
This is a breakdown of current recommendations and price targets for FitLife Brands and CCA Industries, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| FitLife Brands | 0 | 2 | 2 | 0 | 2.50 |
| CCA Industries | 0 | 0 | 0 | 0 | 0.00 |
FitLife Brands presently has a consensus target price of $21.50, suggesting a potential upside of 114.36%. Given FitLife Brands’ stronger consensus rating and higher possible upside, equities analysts plainly believe FitLife Brands is more favorable than CCA Industries.
Risk & Volatility
FitLife Brands has a beta of 0.01, suggesting that its share price is 99% less volatile than the S&P 500. Comparatively, CCA Industries has a beta of 0.64, suggesting that its share price is 36% less volatile than the S&P 500.
Institutional & Insider Ownership
2.3% of FitLife Brands shares are held by institutional investors. 61.7% of FitLife Brands shares are held by insiders. Comparatively, 30.1% of CCA Industries shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
FitLife Brands beats CCA Industries on 13 of the 14 factors compared between the two stocks.
About FitLife Brands
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
About CCA Industries
CCA Industries, Inc. manufactures and distributes health and beauty aid products in the United States and internationally. It offers oral health-care products under the Plus+White brand; skin-care products under the Sudden Change and Porcelana brand names; nail treatments under the brand name of Nutra Nail; medicated topical and shave gels under the Bikini Zone brand; depilatories under the Hair Off brand and; perfumes under the brand name of Sunset Cafe. The company markets its products to drug, food, and mass-merchandise retail chains; warehouse clubs; and wholesale beauty-aids through independent sales representatives and distributors, as well as through Internet. CCA Industries, Inc. was incorporated in 1983 and is based in Lyndhurst, New Jersey.
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