Nature’s Sunshine Products (NASDAQ:NATR) Announces Quarterly Earnings Results

Nature’s Sunshine Products (NASDAQ:NATR) announced its quarterly earnings data on Thursday. The company reported $0.21 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.27 by ($0.06), FiscalAI reports. The business had revenue of $116.99 million during the quarter, compared to analysts’ expectations of $123.70 million. Nature’s Sunshine Products had a net margin of 4.06% and a return on equity of 14.67%.

Here are the key takeaways from Nature’s Sunshine Products’ conference call:

• Second-quarter sales reached a company record of $117 million, rising 4% year over year in constant currency. Growth was broad-based, led by Asia-Pacific, North American digital sales, and Europe.
• North American digital sales increased 26%, with new customers up 26% and autoship representing 36% of website orders. Management highlighted that autoship customers have more than three times the lifetime value of other customers, while social-commerce revenue rose 177%.
• Gross margin expanded nearly 200 basis points to 73.7%, supported by logistics renegotiations, manufacturing efficiencies, sourcing improvements, and pricing discipline. The company expects margins to remain in the low- to mid-73% range for the rest of 2026.
• Management lowered 2026 guidance because of foreign-exchange changes and a slowdown in China, reducing its sales outlook to $490 million-$500 million from $500 million-$515 million and adjusted EBITDA guidance to $48 million-$52 million from $50 million-$54 million. China sales fell 20% in the quarter, although executives characterized the operational issues as short term.
• The company is beginning investments in its “Vision for Growth,” targeting $1 billion in sales and a 15% EBITDA margin over the long term through digital expansion, geographic growth, product innovation, and selective acquisitions. Planned initiatives include a North American direct-selling overhaul in early 2027, further international expansion, and potential supplement acquisitions that can use the company’s manufacturing capacity.

Nature’s Sunshine Products Price Performance

Nature’s Sunshine Products stock opened at $20.34 on Friday. Nature’s Sunshine Products has a one year low of $12.97 and a one year high of $28.14. The business’s fifty day moving average is $20.71 and its 200 day moving average is $23.55. The stock has a market capitalization of $357.58 million, a PE ratio of 18.49 and a beta of 0.88.

Insider Activity at Nature’s Sunshine Products

In other news, EVP Bryant J. Yates sold 11,968 shares of the firm’s stock in a transaction dated Friday, June 5th. The shares were sold at an average price of $19.90, for a total transaction of $238,163.20. Following the sale, the executive vice president owned 77,446 shares of the company’s stock, valued at $1,541,175.40. This trade represents a 13.38% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, EVP Kevin R. Herbert sold 2,000 shares of Nature’s Sunshine Products stock in a transaction that occurred on Friday, June 12th. The stock was sold at an average price of $20.68, for a total transaction of $41,360.00. Following the completion of the sale, the executive vice president owned 48,866 shares of the company’s stock, valued at $1,010,548.88. This represents a 3.93% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 35,696 shares of company stock worth $742,407 over the last quarter. 3.10% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Nature’s Sunshine Products

Institutional investors and hedge funds have recently made changes to their positions in the business. Invesco Ltd. increased its holdings in Nature’s Sunshine Products by 9.9% during the fourth quarter. Invesco Ltd. now owns 29,363 shares of the company’s stock valued at $634,000 after buying an additional 2,650 shares during the last quarter. XTX Topco Ltd increased its stake in shares of Nature’s Sunshine Products by 12.6% in the 4th quarter. XTX Topco Ltd now owns 13,861 shares of the company’s stock worth $299,000 after purchasing an additional 1,546 shares in the last quarter. Verdad Advisers LP bought a new stake in Nature’s Sunshine Products during the fourth quarter valued at about $242,000. Man Group plc increased its position in Nature’s Sunshine Products by 13.3% in the fourth quarter. Man Group plc now owns 20,601 shares of the company’s stock worth $445,000 after buying an additional 2,425 shares in the last quarter. Finally, Bridgeway Capital Management LLC bought a new position in shares of Nature’s Sunshine Products in the fourth quarter worth about $508,000. Hedge funds and other institutional investors own 79.40% of the company’s stock.

Analyst Ratings Changes

A number of brokerages have commented on NATR. Canaccord Genuity Group decreased their price target on Nature’s Sunshine Products from $37.00 to $36.00 and set a “buy” rating on the stock in a research note on Thursday, July 30th. Weiss Ratings cut Nature’s Sunshine Products from a “buy (b-)” rating to a “hold (c+)” rating in a research note on Tuesday, June 9th. Finally, DA Davidson upgraded shares of Nature’s Sunshine Products to a “strong-buy” rating in a report on Monday, July 6th. One analyst has rated the stock with a Strong Buy rating, one has assigned a Buy rating and one has given a Hold rating to the company. According to MarketBeat, Nature’s Sunshine Products currently has a consensus rating of “Buy” and a consensus target price of $34.50.

About Nature’s Sunshine Products

Nature’s Sunshine Products, Inc is a global manufacturer and direct seller of nutritional supplements, herbal remedies, and personal care products. The company’s core business centers on research, development and distribution of vitamins, minerals, botanicals and essential oil-based formulations designed to support overall health and wellness. Operating under a network-marketing model, Nature’s Sunshine works through a network of independent distributors who promote and sell its product line directly to consumers.

The company’s product portfolio spans dietary supplements such as single-ingredient vitamins, proprietary herbal blends, sports nutrition formulas and weight-management solutions, along with skin and hair care items based on botanical extracts and essential oils.