Analyzing Sturm, Ruger & Company, Inc. (NYSE:RGR) & Parks! America (OTCMKTS:PRKA)

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Parks! America (OTCMKTS:PRKA) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, valuation, profitability and risk.

Valuation and Earnings

This table compares Sturm, Ruger & Company, Inc. and Parks! America”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$577.24 million	1.05	-$4.39 million	$0.75	50.46
Parks! America	N/A	N/A	N/A	$0.00	30,483.24

Parks! America has lower revenue, but higher earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Parks! America, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Sturm, Ruger & Company, Inc. and Parks! America’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%
Parks! America	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of recent ratings and price targets for Sturm, Ruger & Company, Inc. and Parks! America, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	0	2	1	0	2.33
Parks! America	0	0	0	0	0.00

Sturm, Ruger & Company, Inc. currently has a consensus price target of $46.00, indicating a potential upside of 21.55%. Given Sturm, Ruger & Company, Inc.’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than Parks! America.

Institutional and Insider Ownership

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 61.0% of Parks! America shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Sturm, Ruger & Company, Inc. beats Parks! America on 9 of the 11 factors compared between the two stocks.

About Sturm, Ruger & Company, Inc.

Sturm, Ruger & Co., Inc. engages in the business of designing, manufacturing, and selling firearms to domestic customers. It operates through the Firearms and Castings segments. The Firearms segment focuses on manufacturing and selling rifles, pistols, and revolvers principally to a number of federally licensed, independent wholesale distributors. The Castings segment offers steel investment castings and metal injection molding parts. The company was founded by William B. Ruger in 1949 and is headquartered in Southport, CT.

About Parks! America

Parks! America, Inc., through its subsidiaries, engages in acquiring, developing, and operating local and regional theme parks and attractions in the United States. The company owns and operates three Wild Animal Safari theme parks located in Pine Mountain, Georgia; Strafford, Missouri; and Bryan/College Station, Texas. The company was formerly known as Great American Family Parks, Inc. and changed its name to Parks! America, Inc. in June 2008. Parks! America, Inc. is based in Pine Mountain, Georgia.