WPP (LON:WPP) Given Buy Rating at Berenberg Bank

Posted by Max Byerly on Aug 7th, 2026

WPP (LON:WPP – Get Free Report)‘s stock had its “buy” rating reaffirmed by Berenberg Bank in a report released on Friday,London Stock Exchange reports. They presently have a GBX 405 price target on the stock. Berenberg Bank’s price target would indicate a potential upside of 3.85% from the company’s current price.

WPP has been the subject of a number of other research reports. JPMorgan Chase & Co. upped their target price on shares of WPP from GBX 350 to GBX 390 and gave the stock a “neutral” rating in a research report on Friday. Citigroup boosted their price target on shares of WPP from GBX 275 to GBX 285 and gave the stock a “neutral” rating in a research note on Thursday, April 30th. One analyst has rated the stock with a Buy rating and two have given a Hold rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Hold” and an average target price of GBX 360.

Get Our Latest Report on WPP

WPP Trading Down 1.3%

WPP stock opened at GBX 390 on Friday. WPP has a 1-year low of GBX 218.50 and a 1-year high of GBX 409.50. The company has a debt-to-equity ratio of 268.98, a current ratio of 0.89 and a quick ratio of 0.89. The company has a market capitalization of £4.21 billion, a price-to-earnings ratio of -19.50, a PEG ratio of 13.47 and a beta of 0.68. The business has a 50 day simple moving average of GBX 277.32 and a two-hundred day simple moving average of GBX 269.30.

WPP (LON:WPP – Get Free Report) last announced its quarterly earnings data on Friday, August 7th. The company reported GBX 1.80 earnings per share (EPS) for the quarter. WPP had a negative net margin of 1.59% and a negative return on equity of 7.54%. Research analysts anticipate that WPP will post 81.6125654 EPS for the current fiscal year.

Insider Buying and Selling at WPP

In related news, insider Cindy Rose sold 88,227 shares of the company’s stock in a transaction on Monday, June 15th. The shares were sold at an average price of GBX 282, for a total transaction of £248,800.14. Also, insider Peter Agnefjäll acquired 75,000 shares of the stock in a transaction on Thursday, May 21st. The shares were acquired at an average price of GBX 281 per share, with a total value of £210,750. Insiders own 2.04% of the company’s stock.

More WPP News

Here are the key news stories impacting WPP this week:

Positive Sentiment: WPP reported a 4.7% like-for-like decline in first-half adjusted revenue, but the result reportedly showed signs of stabilization and recovery. Investors appear to have focused on improving trends rather than the still-negative growth rate. WPP shares soar as advertising group shows signs of recovery
Positive Sentiment: Profit growth outpaced the revenue decline, indicating that cost controls and efficiency measures are supporting margins. This helped drive reports of a more than 20% share-price jump. WPP jumps over 24pc as profit growth defies revenue slide
Positive Sentiment: Management’s overhaul is beginning to produce results, easing concerns about WPP’s turnaround and prompting investors to reassess the company’s recovery prospects. WPP shares jump more than 20% as overhaul begins to bear fruit
Neutral Sentiment: The market reaction reflects a “turnaround bounce” rather than confirmation that WPP has fully returned to sustainable growth; investors will likely look for further evidence in coming quarters. WPP Gets a Turnaround Bounce, Not a Victory Lap
Negative Sentiment: WPP is cutting jobs while revenue continues to fall, underscoring ongoing restructuring needs and weak demand across parts of the advertising market. WPP slashes jobs as revenue continues to fall