Snap (NYSE:SNAP) Given New $5.25 Price Target at DA Davidson

Snap (NYSE:SNAP) had its price target raised by equities researchers at DA Davidson from $5.00 to $5.25 in a research report issued on Tuesday,Benzinga reports. The firm currently has a “neutral” rating on the stock. DA Davidson’s target price would suggest a potential downside of 7.98% from the company’s current price.

A number of other equities analysts have also commented on SNAP. TD Cowen initiated coverage on Snap in a research note on Monday, April 27th. They issued a “buy” rating on the stock. UBS Group set a $6.00 price target on Snap in a research report on Tuesday. Benchmark reiterated a “hold” rating on shares of Snap in a report on Wednesday, June 17th. BNP Paribas Exane downgraded shares of Snap to a “neutral” rating in a research note on Monday, April 27th. Finally, Citigroup reiterated a “market perform” rating on shares of Snap in a research note on Wednesday, June 17th. One equities research analyst has rated the stock with a Strong Buy rating, eight have assigned a Buy rating, twenty-five have issued a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Hold” and an average target price of $7.61.

Snap Stock Performance

SNAP traded up $0.67 during trading on Tuesday, hitting $5.71. The stock had a trading volume of 23,263,683 shares, compared to its average volume of 48,347,301. The firm has a market cap of $9.64 billion, a PE ratio of -23.85 and a beta of 1.03. The company has a current ratio of 3.53, a quick ratio of 3.53 and a debt-to-equity ratio of 1.67. Snap has a 12 month low of $3.81 and a 12 month high of $9.55. The company has a 50 day simple moving average of $4.96 and a 200-day simple moving average of $5.34.

Snap (NYSE:SNAP) last released its quarterly earnings results on Monday, August 3rd. The company reported ($0.10) earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of ($0.12) by $0.02. Snap had a negative net margin of 6.72% and a negative return on equity of 18.92%. The company had revenue of $1.60 billion during the quarter, compared to analysts’ expectations of $1.54 billion. During the same period in the prior year, the company earned ($0.16) earnings per share. The business’s quarterly revenue was up 18.9% compared to the same quarter last year. Analysts expect that Snap will post -0.07 EPS for the current year.

Insider Buying and Selling at Snap

In other Snap news, General Counsel Zachary M. Briers sold 129,493 shares of Snap stock in a transaction on Monday, May 18th. The stock was sold at an average price of $5.60, for a total transaction of $725,160.80. Following the completion of the transaction, the general counsel directly owned 2,644,538 shares of the company’s stock, valued at approximately $14,809,412.80. This trade represents a 4.67% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Ajit Mohan sold 44,785 shares of the business’s stock in a transaction on Monday, May 18th. The shares were sold at an average price of $5.60, for a total transaction of $250,796.00. Following the completion of the sale, the insider owned 5,057,891 shares in the company, valued at $28,324,189.60. This represents a 0.88% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 2,868,059 shares of company stock worth $15,855,631 over the last three months.

Hedge Funds Weigh In On Snap

Several institutional investors have recently added to or reduced their stakes in SNAP. Allworth Financial LP increased its holdings in shares of Snap by 92.3% during the third quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock worth $25,000 after buying an additional 1,581 shares in the last quarter. Arax Advisory Partners boosted its holdings in shares of Snap by 220.0% in the 4th quarter. Arax Advisory Partners now owns 3,309 shares of the company’s stock worth $27,000 after acquiring an additional 2,275 shares in the last quarter. V Square Quantitative Management LLC acquired a new position in shares of Snap in the 4th quarter worth approximately $29,000. EverSource Wealth Advisors LLC grew its position in Snap by 561.4% during the 4th quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock worth $29,000 after acquiring an additional 3,071 shares during the last quarter. Finally, Banque Cantonale Vaudoise bought a new stake in Snap during the 3rd quarter worth approximately $39,000. 47.52% of the stock is owned by institutional investors.

More Snap News

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Snap reported second-quarter revenue of $1.60 billion, up 18.9% year over year and above the $1.54 billion consensus estimate. The company’s $0.10-per-share loss also beat expectations for a $0.12 loss, while management highlighted margin expansion, positive free cash flow and improving advertising performance. Snap Second Quarter 2026 Financial Results
• Positive Sentiment: Advertising spending tied to the FIFA World Cup, stronger demand from large North American advertisers and the adoption of Snap’s artificial-intelligence tools supported the quarterly beat. The company forecast third-quarter revenue of approximately $1.7 billion, broadly in line with consensus but viewed as a strong outlook. Snap Stock and World Cup Advertising
• Positive Sentiment: The earnings report showed progress in Snap’s core advertising business and continued growth in direct revenue, reinforcing management’s message that the business is building a more durable financial foundation. Snap Earnings and Sales Forecast
• Neutral Sentiment: Cantor Fitzgerald raised its price target from $5 to $6 but maintained a neutral rating. Rosenblatt Securities lowered its target from $6.40 to $6 and also kept a neutral rating, suggesting limited analyst conviction despite the earnings reaction. Benzinga Analyst Price Targets
• Negative Sentiment: CEO Evan Spiegel avoided providing details on pre-order demand for Snap’s upcoming Specs smart glasses ahead of the September launch, leaving uncertainty around a potential future growth driver. Snap Specs Pre-Order Questions

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.