Amazon.com (NASDAQ:AMZN) Sets New 52-Week High After Analyst Upgrade

Shares of Amazon.com, Inc. (NASDAQ:AMZN) hit a new 52-week high during trading on Monday after Bank of America raised their price target on the stock from $310.00 to $320.00. Bank of America currently has a buy rating on the stock. Amazon.com traded as high as $287.00 and last traded at $284.1440, with a volume of 21249270 shares. The stock had previously closed at $271.58.

AMZN has been the topic of a number of other reports. Benchmark lifted their target price on Amazon.com from $370.00 to $400.00 and gave the stock a “buy” rating in a research report on Friday. Morgan Stanley reissued an “overweight” rating and issued a $335.00 price target (up from $330.00) on shares of Amazon.com in a report on Friday. Moffett Nathanson raised their price objective on Amazon.com from $283.00 to $288.00 and gave the company a “buy” rating in a research note on Tuesday, April 7th. China Renaissance raised their price objective on Amazon.com from $300.00 to $326.00 and gave the company a “buy” rating in a research note on Tuesday, May 5th. Finally, JPMorgan Chase & Co. lifted their price objective on Amazon.com from $330.00 to $365.00 and gave the stock an “overweight” rating in a report on Friday. Fifty-six equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, Amazon.com currently has a consensus rating of “Moderate Buy” and a consensus target price of $322.56.

Insider Activity

In other news, CEO Douglas J. Herrington sold 6,370 shares of the stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $262.39, for a total value of $1,671,424.30. Following the completion of the transaction, the chief executive officer directly owned 486,527 shares in the company, valued at $127,659,819.53. This trade represents a 1.29% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 15,467 shares of the firm’s stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the transaction, the chief executive officer owned 14,159 shares in the company, valued at $3,729,480.60. This represents a 52.21% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 76,867 shares of company stock worth $20,253,702 in the last 90 days. 8.90% of the stock is currently owned by corporate insiders.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Strong quarterly results supported the rally. Amazon reported $5.75 in earnings per share on $200.61 billion of revenue, substantially exceeding analyst expectations. Revenue grew 19.6% year over year, while profit benefited from strong operations and gains related to Anthropic investments. Amazon Just Left Investors Speechless
• Positive Sentiment: AWS momentum is the central bullish catalyst. AWS delivered its fastest growth in 18 quarters, and CEO Andy Jassy said customer demand for AI infrastructure is already extending into 2028. Investors are increasingly viewing Amazon’s spending as a competitive weapon that could help AWS become a much larger business over time. Amazon Already Knows What 2028 Looks Like
• Positive Sentiment: Wall Street analysts raised their expectations. Several firms increased Amazon price targets after the earnings report, with published targets ranging from approximately $310 to $400. The upgrades reflect stronger AWS economics, robust demand and greater confidence that AI-related capital expenditures can produce future revenue and profit. Amazon Price Target Raised to $400
• Neutral Sentiment: AI enthusiasm is becoming more selective. Investors are rewarding hyperscalers such as Amazon and Microsoft because their earnings show clearer benefits from AI spending, while some peers face greater concern about cash flow and rising costs. This supports AMZN’s relative positioning but also raises the bar for future execution. AI Isn’t a Catch-All Trade for Stocks
• Negative Sentiment: Amazon’s investment program is consuming substantial capital. The company increased planned 2026 capital expenditures by $20 billion to roughly $220 billion, while reported debt nearly doubled to $129 billion in six months. Investors currently appear willing to overlook the financing burden, but weaker AI demand or lower AWS returns could pressure cash flow and valuation. Amazon Raised 2026 CapEx by $20 Billion
• Negative Sentiment: A consumer-related legal issue adds a limited overhang. Amazon faces a lawsuit alleging misleading sustainability claims on seafood labels. The financial impact is unclear, but the case could create reputational and compliance costs. Amazon Sued Over Seafood Sustainability Claims

Institutional Trading of Amazon.com

A number of hedge funds and other institutional investors have recently modified their holdings of AMZN. Norges Bank bought a new stake in shares of Amazon.com in the 4th quarter worth $32,868,735,000. Auto Owners Insurance Co boosted its stake in Amazon.com by 27,376.7% during the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock valued at $2,272,397,000 after buying an additional 98,090,585 shares in the last quarter. J. Stern & Co. LLP grew its holdings in Amazon.com by 20,598.0% during the fourth quarter. J. Stern & Co. LLP now owns 87,982,814 shares of the e-commerce giant’s stock worth $20,308,193,000 after acquiring an additional 87,557,736 shares during the period. Nuveen LLC acquired a new position in Amazon.com during the first quarter worth about $11,674,091,000. Finally, Cardano Risk Management B.V. raised its position in Amazon.com by 879.4% in the fourth quarter. Cardano Risk Management B.V. now owns 27,862,400 shares of the e-commerce giant’s stock worth $6,431,199,000 after acquiring an additional 25,017,588 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Amazon.com Trading Up 4.5%

The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The stock has a market capitalization of $3.05 trillion, a P/E ratio of 22.83, a PEG ratio of 2.01 and a beta of 1.46. The firm’s 50-day simple moving average is $245.70 and its 200 day simple moving average is $236.15.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. The company had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business’s revenue for the quarter was up 19.6% on a year-over-year basis. During the same quarter last year, the firm posted $1.68 EPS. Equities research analysts anticipate that Amazon.com, Inc. will post 7.84 EPS for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.