Amazon.com, Inc. $AMZN Stock Position Trimmed by True North Advisors LLC

True North Advisors LLC cut its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 2.4% in the 1st quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 135,004 shares of the e-commerce giant’s stock after selling 3,368 shares during the quarter. Amazon.com accounts for about 3.2% of True North Advisors LLC’s holdings, making the stock its 7th biggest holding. True North Advisors LLC’s holdings in Amazon.com were worth $28,117,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other hedge funds and other institutional investors have also bought and sold shares of the company. SEB Asset Management AB purchased a new position in Amazon.com in the 1st quarter worth approximately $631,546,000. Paradigm Strategies in Wealth Management LLC raised its position in shares of Amazon.com by 9.2% during the 1st quarter. Paradigm Strategies in Wealth Management LLC now owns 3,417 shares of the e-commerce giant’s stock valued at $712,000 after buying an additional 287 shares in the last quarter. Swiss National Bank raised its position in shares of Amazon.com by 7.4% during the 1st quarter. Swiss National Bank now owns 28,236,000 shares of the e-commerce giant’s stock valued at $5,880,712,000 after buying an additional 1,933,600 shares in the last quarter. World Equity Group Inc. lifted its holdings in shares of Amazon.com by 4.6% during the 1st quarter. World Equity Group Inc. now owns 36,002 shares of the e-commerce giant’s stock worth $7,498,000 after acquiring an additional 1,597 shares during the last quarter. Finally, Precision Wealth Strategies LLC lifted its holdings in shares of Amazon.com by 2.8% during the 1st quarter. Precision Wealth Strategies LLC now owns 7,894 shares of the e-commerce giant’s stock worth $1,644,000 after acquiring an additional 215 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon reported record quarterly sales of $200.6 billion, up nearly 20% year over year, while earnings per share of $5.75 significantly exceeded the $1.82 consensus estimate. Operating income rose 43% to $27.5 billion. Amazon second-quarter results
• Positive Sentiment: AWS revenue accelerated 37% to $42.2 billion—its fastest growth in 18 quarters—beating expectations as enterprise AI demand strengthened. The result helped ease concerns that Amazon’s massive AI infrastructure investments would not produce adequate returns. Amazon AWS growth
• Positive Sentiment: Advertising revenue climbed 26% to approximately $19.8 billion, while stronger e-commerce activity and robotics-supported fulfillment added to the broad-based quarterly beat.
• Positive Sentiment: Multiple firms raised their price targets following the results, including JPMorgan to $365, Benchmark to $400, Truist to $350, and RBC to $330. Analysts cited accelerating AWS growth, AI monetization and margin potential. Amazon analyst price targets
• Positive Sentiment: Amazon completed the remaining $35 billion of its planned OpenAI investment, bringing its total commitment to $50 billion. The partnership could support future AWS demand, although it also increases capital commitments. Amazon OpenAI investment
• Neutral Sentiment: Amazon raised its 2026 capital-spending outlook to $220 billion to expand AI and cloud capacity. Management sees demand extending into 2028, but the scale of spending will keep free cash flow and funding requirements under scrutiny.
• Neutral Sentiment: The company expects third-quarter revenue of $197 billion to $202 billion, below the roughly $204.6 billion analyst consensus, creating a potential near-term headwind despite the strong quarter.
• Negative Sentiment: Amazon faces consumer lawsuits alleging misleading seafood sustainability claims and the sale of protein powder allegedly contaminated with heavy metals. The cases could create legal, reputational and compliance costs, though their financial impact is currently unclear. Amazon consumer lawsuit

Insiders Place Their Bets

In other news, VP Shelley Reynolds sold 2,363 shares of the firm’s stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $262.38, for a total value of $620,003.94. Following the transaction, the vice president owned 119,780 shares in the company, valued at approximately $31,427,876.40. This trade represents a 1.93% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 27,500 shares of Amazon.com stock in a transaction on Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the completion of the transaction, the chief executive officer directly owned 471,361 shares in the company, valued at approximately $129,624,275. The trade was a 5.51% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 135,719 shares of company stock worth $36,438,002. 8.90% of the stock is currently owned by corporate insiders.

Analyst Upgrades and Downgrades

AMZN has been the subject of several research reports. Robert W. Baird set a $310.00 target price on shares of Amazon.com and gave the stock an “outperform” rating in a research report on Friday. TD Securities upgraded Amazon.com to a “buy” rating in a report on Monday, April 13th. Guggenheim reiterated a “buy” rating and issued a $320.00 price objective (up from $300.00) on shares of Amazon.com in a report on Thursday, April 30th. Royal Bank Of Canada increased their price objective on Amazon.com from $320.00 to $330.00 and gave the company an “outperform” rating in a research report on Friday. Finally, Mizuho set a $330.00 price objective on Amazon.com and gave the company an “outperform” rating in a report on Friday. Fifty-six equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $322.12.

Amazon.com Stock Up 15.3%

Shares of NASDAQ:AMZN opened at $271.58 on Friday. The stock has a market capitalization of $2.92 trillion, a P/E ratio of 21.85, a price-to-earnings-growth ratio of 2.01 and a beta of 1.46. The stock’s 50-day moving average price is $245.70 and its 200-day moving average price is $236.22. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $278.56.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating analysts’ consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a return on equity of 19.59% and a net margin of 17.44%.Amazon.com’s revenue for the quarter was up 19.6% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.68 EPS. On average, equities analysts anticipate that Amazon.com, Inc. will post 7.84 earnings per share for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.