Haoxi Health Technology (NASDAQ:HAO – Get Free Report) and System1 (NYSE:SST – Get Free Report) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, dividends, valuation and analyst recommendations.
Profitability
This table compares Haoxi Health Technology and System1’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Haoxi Health Technology | N/A | N/A | N/A |
| System1 | -42.18% | -439.90% | -18.89% |
Analyst Ratings
This is a breakdown of current recommendations and price targets for Haoxi Health Technology and System1, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Haoxi Health Technology | 1 | 0 | 0 | 0 | 1.00 |
| System1 | 1 | 0 | 1 | 0 | 2.00 |
Institutional and Insider Ownership
87.5% of System1 shares are held by institutional investors. 10.2% of System1 shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Earnings and Valuation
This table compares Haoxi Health Technology and System1″s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Haoxi Health Technology | $32.80 million | 0.03 | $3.88 million | N/A | N/A |
| System1 | $266.13 million | 0.07 | -$65.35 million | ($12.00) | -0.15 |
Haoxi Health Technology has higher earnings, but lower revenue than System1.
Volatility and Risk
Haoxi Health Technology has a beta of -1.46, suggesting that its stock price is 246% less volatile than the S&P 500. Comparatively, System1 has a beta of 1.53, suggesting that its stock price is 53% more volatile than the S&P 500.
Summary
System1 beats Haoxi Health Technology on 8 of the 12 factors compared between the two stocks.
About Haoxi Health Technology
Haoxi Health Technology Limited, through its subsidiaries, provides online marketing solutions in China. It offers online marketing solutions, including online short video marketing solutions to advertisers through its media partners; and customized marketing solutions by planning, producing, placing, and optimizing online ads to help advertisers acquire, convert, and retain consumers on various online media platforms. The company places its ads through mainstream online short video and social media platforms, such as Toutiao, Douyin, WeChat, and Sina Weibo. It serves advertiser client base primarily in the healthcare industry. The company was founded in 2018 and is based in Beijing, China.
About System1
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States, the United Kingdom, Canada, the Netherlands, and internationally. It operates through two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow for coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company provides antivirus software solutions, which offers customers a single packaged solution that provides protection and reporting to the end users. The company is based in Los Angeles, California.
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