Weekly Research Analysts’ Ratings Changes for Booking (BKNG)

A number of research firms have changed their ratings and price targets for Booking (NASDAQ: BKNG):

• 7/20/2026 – Booking was given a new $215.00 price target by The Goldman Sachs Group, Inc.. They now have a “neutral” rating on the stock.
• 7/16/2026 – Booking is now covered by Wedbush. They set an “outperform” rating and a $211.00 price target on the stock.
• 7/14/2026 – Booking had its price target raised by Jefferies Financial Group Inc. from $180.00 to $190.00. They now have a “hold” rating on the stock.
• 7/9/2026 – Booking was given a new $210.00 price target by Argus. They now have a “buy” rating on the stock.
• 6/30/2026 – Booking was given a new $214.00 price target by Wells Fargo & Company. They now have an “equal weight” rating on the stock.
• 6/11/2026 – Booking had its “market perform” rating reaffirmed by Sanford C. Bernstein.
• 5/29/2026 – Booking was upgraded by Weiss Ratings from “hold (c)” to “hold (c+)”.
• 5/29/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.

Booking Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Tuesday, June 30th. Investors of record on Friday, June 5th were issued a $0.42 dividend. The ex-dividend date was Friday, June 5th. This represents a $1.68 annualized dividend and a yield of 1.0%. Booking’s dividend payout ratio (DPR) is presently 22.11%.

Insider Buying and Selling

In other Booking news, VP Peter J. Millones sold 62,500 shares of Booking stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $163.67, for a total transaction of $10,229,375.00. Following the transaction, the vice president directly owned 425,075 shares of the company’s stock, valued at $69,572,025.25. The trade was a 12.82% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders own 0.17% of the company’s stock.

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.