First Citizens Bank & Trust Co. Has $3.01 Million Stock Position in Salesforce Inc. $CRM

First Citizens Bank & Trust Co. boosted its stake in Salesforce Inc. (NYSE:CRM) by 355.0% in the first quarter, Holdings Channel reports. The firm owned 16,145 shares of the CRM provider’s stock after purchasing an additional 12,597 shares during the quarter. First Citizens Bank & Trust Co.’s holdings in Salesforce were worth $3,014,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also bought and sold shares of the company. CI Investments Inc. lifted its stake in Salesforce by 3.1% during the first quarter. CI Investments Inc. now owns 342,543 shares of the CRM provider’s stock worth $63,943,000 after purchasing an additional 10,185 shares during the last quarter. First Trust Advisors LP increased its stake in shares of Salesforce by 10.7% in the 1st quarter. First Trust Advisors LP now owns 3,712,868 shares of the CRM provider’s stock valued at $693,081,000 after purchasing an additional 358,166 shares during the last quarter. Fortis Capital Management LLC increased its stake in shares of Salesforce by 10.9% in the 1st quarter. Fortis Capital Management LLC now owns 30,675 shares of the CRM provider’s stock valued at $5,726,000 after purchasing an additional 3,010 shares during the last quarter. Temasek Holdings Private Ltd raised its holdings in shares of Salesforce by 18.4% during the 1st quarter. Temasek Holdings Private Ltd now owns 809,900 shares of the CRM provider’s stock worth $151,184,000 after buying an additional 126,110 shares in the last quarter. Finally, Danica Pension Livsforsikringsaktieselskab lifted its position in shares of Salesforce by 59.2% during the 1st quarter. Danica Pension Livsforsikringsaktieselskab now owns 79,251 shares of the CRM provider’s stock worth $14,794,000 after buying an additional 29,482 shares during the last quarter. Institutional investors own 80.43% of the company’s stock.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Some analysts still see Salesforce as undervalued versus its growth prospects, citing its AI pivot, stronger earnings revisions, and relatively attractive valuation compared with peers. Salesforce vs. Adobe: Which Enterprise Software Stock Has the Edge?
• Positive Sentiment: Salesforce is also getting attention for AI-related opportunities, including broader adoption of its Missionforce platform by the U.S. Air Force for fleet management, which supports the company’s enterprise and government cloud story. Salesforce (CRM) Lands Broad Air Force Role Managing A Global Military Vehicle Fleet
• Neutral Sentiment: Momentum appears to be stabilizing across beaten-down software names, but investor sentiment remains cautious as AI fears continue to cloud the sector’s growth outlook. CRM, WDAY, TEAM Bounce Back: Can Momentum Continue?
• Neutral Sentiment: Separate reports noted Salesforce remains widely watched by investors, with some articles arguing the stock still has upside from current levels, though conviction is mixed. Salesforce Cratered 33% in 2026. One Analyst Sees It Exploding Nearly 200%
• Negative Sentiment: Reports that Morgan Stanley cut its rating and price target are the most direct reason for weakness, as the bank sees only balanced risk/reward without a meaningful growth catalyst. Morgan Stanley Slashes Salesforce Price Target By 35%
• Negative Sentiment: More bearish commentary highlighted that AI-enabled rivals and low-cost CRM alternatives could pressure Salesforce’s pricing power and long-term growth. Curative CEO says company ditched a $600k-a-year Salesforce contract after vibecoding a CRM in 2 months
• Negative Sentiment: Fresh competition headlines around AI sales tools, plus speculation about a new Slack rival from Jack Dorsey, add to concerns that Salesforce’s ecosystem could face more competitive pressure. Twitter Founder Jack Dorsey is Making a New Slack — Should Salesforce Investors Be Worried?

Analyst Ratings Changes

CRM has been the topic of several research analyst reports. Wedbush started coverage on Salesforce in a research note on Wednesday, July 1st. They issued an “outperform” rating on the stock. Daiwa Securities Group dropped their target price on shares of Salesforce from $295.00 to $280.00 and set a “buy” rating for the company in a report on Tuesday, June 2nd. Citizens Jmp restated a “market outperform” rating and issued a $315.00 price target on shares of Salesforce in a research note on Thursday, May 28th. Citigroup raised shares of Salesforce from a “hold” rating to a “buy” rating in a report on Wednesday, July 1st. Finally, Barclays upgraded shares of Salesforce from an “overweight” rating to an “overweight” rating in a research report on Thursday, June 18th. Two analysts have rated the stock with a Strong Buy rating, twenty-four have assigned a Buy rating, seventeen have given a Hold rating and three have given a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $249.51.

Salesforce Stock Down 3.9%

Shares of CRM opened at $163.37 on Thursday. The stock’s 50-day moving average price is $170.50 and its two-hundred day moving average price is $188.64. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $274.00. The company has a market capitalization of $133.80 billion, a PE ratio of 18.91, a PEG ratio of 0.92 and a beta of 1.18. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, beating the consensus estimate of $3.13 by $0.75. The company had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business’s quarterly revenue was up 13.3% on a year-over-year basis. During the same quarter in the prior year, the firm posted $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, analysts anticipate that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were issued a dividend of $0.44 per share. The ex-dividend date was Thursday, June 11th. This represents a $1.76 annualized dividend and a yield of 1.1%. Salesforce’s dividend payout ratio (DPR) is presently 20.37%.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.