Harley-Davidson (NYSE:HOG) Stock Price Passes Above 200 Day Moving Average – Should You Sell?

Harley-Davidson, Inc. (NYSE:HOG)’s share price passed above its 200-day moving average during trading on Tuesday . The stock has a 200-day moving average of $21.75 and traded as high as $24.64. Harley-Davidson shares last traded at $24.4640, with a volume of 2,359,502 shares changing hands.

Wall Street Analyst Weigh In

A number of research firms recently issued reports on HOG. Wall Street Zen lowered Harley-Davidson from a “hold” rating to a “sell” rating in a research note on Saturday, March 7th. Citigroup upped their price target on Harley-Davidson from $23.00 to $26.00 and gave the company a “neutral” rating in a research report on Thursday, May 7th. UBS Group increased their price target on shares of Harley-Davidson from $19.00 to $26.00 and gave the stock a “neutral” rating in a report on Monday, May 11th. Weiss Ratings raised shares of Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a report on Thursday, June 18th. Finally, Wells Fargo & Company lifted their price objective on Harley-Davidson from $15.00 to $19.00 and gave the company an “underweight” rating in a research note on Wednesday, May 6th. One research analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating, five have assigned a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Hold” and an average target price of $24.22.

Harley-Davidson Price Performance

The firm’s 50 day simple moving average is $24.56 and its two-hundred day simple moving average is $21.76. The company has a debt-to-equity ratio of 0.37, a current ratio of 1.91 and a quick ratio of 1.66. The firm has a market capitalization of $2.63 billion, a P/E ratio of 14.22, a P/E/G ratio of 14.85 and a beta of 1.26.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings data on Tuesday, May 5th. The company reported $0.22 EPS for the quarter, missing the consensus estimate of $0.34 by ($0.12). Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The company had revenue of $1.17 billion during the quarter, compared to analysts’ expectations of $1.01 billion. During the same quarter in the prior year, the firm posted $1.07 EPS. The firm’s quarterly revenue was down 11.7% on a year-over-year basis. As a group, analysts predict that Harley-Davidson, Inc. will post 0.39 earnings per share for the current year.

Harley-Davidson Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, June 25th. Investors of record on Monday, June 8th were paid a $0.1875 dividend. This represents a $0.75 annualized dividend and a dividend yield of 3.0%. The ex-dividend date of this dividend was Monday, June 8th. Harley-Davidson’s payout ratio is presently 42.61%.

Insider Buying and Selling at Harley-Davidson

In related news, CFO Jonathan R. Root sold 1,554 shares of the business’s stock in a transaction dated Tuesday, May 19th. The stock was sold at an average price of $24.21, for a total transaction of $37,622.34. Following the transaction, the chief financial officer owned 32,508 shares in the company, valued at $787,018.68. The trade was a 4.56% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul J. Krause sold 1,564 shares of Harley-Davidson stock in a transaction that occurred on Monday, May 11th. The stock was sold at an average price of $26.00, for a total value of $40,664.00. Following the completion of the sale, the insider owned 30,012 shares in the company, valued at approximately $780,312. This represents a 4.95% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Corporate insiders own 0.97% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the stock. EverSource Wealth Advisors LLC boosted its stake in shares of Harley-Davidson by 139.0% during the 3rd quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock valued at $26,000 after purchasing an additional 549 shares in the last quarter. Pinnacle Holdings LLC bought a new stake in Harley-Davidson during the 4th quarter valued at approximately $30,000. Versant Capital Management Inc raised its position in shares of Harley-Davidson by 858.2% in the 2nd quarter. Versant Capital Management Inc now owns 1,629 shares of the company’s stock worth $40,000 after acquiring an additional 1,459 shares in the last quarter. Fifth Third Bancorp lifted its stake in shares of Harley-Davidson by 48.9% in the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock valued at $36,000 after purchasing an additional 579 shares during the period. Finally, Geneos Wealth Management Inc. boosted its position in shares of Harley-Davidson by 153.8% during the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after purchasing an additional 1,278 shares in the last quarter. 85.10% of the stock is owned by hedge funds and other institutional investors.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.