Bilibili (NASDAQ:BILI) versus Radio One (NASDAQ:UONEK) Financial Analysis

Radio One (NASDAQ:UONEK) and Bilibili (NASDAQ:BILI) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, dividends, institutional ownership and risk.

Analyst Ratings

This is a breakdown of current recommendations and price targets for Radio One and Bilibili, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Radio One	1	0	0	0	1.00
Bilibili	1	0	9	0	2.80

Bilibili has a consensus price target of $30.78, suggesting a potential upside of 86.42%. Given Bilibili’s stronger consensus rating and higher probable upside, analysts plainly believe Bilibili is more favorable than Radio One.

Profitability

This table compares Radio One and Bilibili’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Radio One	-38.41%	32.35%	2.58%
Bilibili	4.58%	10.81%	4.04%

Institutional and Insider Ownership

19.7% of Radio One shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 50.5% of Radio One shares are owned by company insiders. Comparatively, 22.2% of Bilibili shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Radio One and Bilibili”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Radio One	$374.37 million	0.05	-$146.87 million	($30.93)	-0.14
Bilibili	$4.34 billion	1.58	$170.67 million	$0.45	36.69

Bilibili has higher revenue and earnings than Radio One. Radio One is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Radio One has a beta of 0.36, suggesting that its stock price is 64% less volatile than the S&P 500. Comparatively, Bilibili has a beta of 0.71, suggesting that its stock price is 29% less volatile than the S&P 500.

Summary

Bilibili beats Radio One on 11 of the 14 factors compared between the two stocks.

About Radio One

Urban One, Inc., together with its subsidiaries, operates as an urban-oriented multi-media company in the United States. The company operates through four segments: Radio Broadcasting, Cable Television, Reach Media, and Digital. The Radio Broadcasting segment includes radio broadcasting operations that primarily target African-American and urban listeners. As of April 30, 2023, it owned and/or operated 66 broadcast stations, including 55 FM or AM stations, 9 HD stations, and the 2 low power television stations under the Radio One tradename located in 13 urban markets. The Cable Television segment operates TV One, an African-American targeted cable television network; and CLEO TV, a lifestyle and entertainment network. The Reach Media segment operates syndicated programming, including the Get Up! Mornings with Erica Campbell Show, Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. This segment also operates BlackAmericaWeb.com, an African-American targeted news and entertainment website, as well as other event related activities. The Digital segment owns Interactive One, a digital platform serving the African-American community through social content, news, information, and entertainment websites, including Cassius and Bossip, HipHopWired, and MadameNoire digital platforms and brands. The company was formerly known as Radio One, Inc. and changed its name to Urban One, Inc. in May 2017. Urban One, Inc. was founded in 1980 and is based in Silver Spring, Maryland.

About Bilibili

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.