MidFirst Bank Makes New $6.50 Million Investment in Salesforce Inc. $CRM

MidFirst Bank purchased a new stake in Salesforce Inc. (NYSE:CRM) in the 4th quarter, according to the company in its most recent 13F filing with the SEC. The fund purchased 24,518 shares of the CRM provider’s stock, valued at approximately $6,495,000.

A number of other institutional investors and hedge funds also recently modified their holdings of CRM. Vanguard Group Inc. increased its position in Salesforce by 0.3% during the fourth quarter. Vanguard Group Inc. now owns 89,843,166 shares of the CRM provider’s stock worth $23,800,353,000 after purchasing an additional 270,913 shares during the last quarter. State Street Corp raised its stake in Salesforce by 1.3% during the fourth quarter. State Street Corp now owns 50,080,230 shares of the CRM provider’s stock worth $13,286,909,000 after purchasing an additional 659,573 shares during the period. J. Stern & Co. LLP boosted its holdings in shares of Salesforce by 24,056.7% in the 4th quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider’s stock valued at $12,552,896,000 after purchasing an additional 47,189,352 shares during the last quarter. Capital International Investors grew its stake in shares of Salesforce by 13.3% during the 4th quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider’s stock valued at $6,019,199,000 after buying an additional 2,669,891 shares during the period. Finally, Geode Capital Management LLC grew its stake in shares of Salesforce by 3.8% during the 4th quarter. Geode Capital Management LLC now owns 21,782,556 shares of the CRM provider’s stock valued at $5,751,073,000 after buying an additional 791,345 shares during the period. Institutional investors and hedge funds own 80.43% of the company’s stock.

Analyst Upgrades and Downgrades

Several brokerages recently weighed in on CRM. Wedbush reaffirmed an “outperform” rating and issued a $325.00 target price on shares of Salesforce in a research report on Thursday, May 28th. BMO Capital Markets lowered their price target on Salesforce from $225.00 to $215.00 and set an “outperform” rating for the company in a research report on Thursday, May 28th. UBS Group restated a “neutral” rating on shares of Salesforce in a research note on Tuesday. Northland Securities cut their price objective on Salesforce from $267.00 to $229.00 and set a “market perform” rating on the stock in a report on Tuesday, March 10th. Finally, Jefferies Financial Group reaffirmed a “buy” rating on shares of Salesforce in a research note on Monday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, twelve have assigned a Hold rating and three have assigned a Sell rating to the company. Based on data from MarketBeat, Salesforce currently has a consensus rating of “Moderate Buy” and an average price target of $257.61.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Monness Crespi & Hardt upgraded Salesforce to buy from neutral and set a $200 price target, citing valuation appeal and potential AI-driven upside. Read More
• Positive Sentiment: Truist reiterated confidence in Salesforce after its $3.6 billion Fin acquisition, viewing the deal as another step in expanding its AI automation and customer-agent capabilities. Article Title
• Positive Sentiment: Multiple articles highlighted Salesforce as a long-term growth stock, with analysts pointing to its AI platform, Agentforce, and ongoing product expansion as reasons for optimism. Article Title
• Neutral Sentiment: Salesforce’s latest AI and acquisition story continues to attract attention, including coverage of the Fin deal and a new partnership announcement, which could support the long-term growth narrative if execution remains strong. Article Title
• Negative Sentiment: Other commentary remained cautious, with UBS keeping a neutral rating and some analysts cutting fair value estimates amid questions about AI monetization, unit economics, and growth reacceleration. Article Title
• Negative Sentiment: A comparison piece against Oracle underscored that Salesforce’s recent earnings and outlook have not been viewed as strongly as some peers, reinforcing investor concern about near-term performance versus other software names. Article Title

Salesforce Stock Down 2.2%

Shares of Salesforce stock opened at $151.67 on Friday. Salesforce Inc. has a twelve month low of $149.80 and a twelve month high of $276.80. The stock has a market cap of $124.22 billion, a price-to-earnings ratio of 17.55, a price-to-earnings-growth ratio of 0.97 and a beta of 1.16. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. The company has a fifty day moving average price of $177.91 and a 200 day moving average price of $204.72.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating the consensus estimate of $3.13 by $0.75. The company had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm’s revenue was up 13.3% compared to the same quarter last year. During the same period last year, the company posted $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities research analysts forecast that Salesforce Inc. will post 10.29 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Investors of record on Thursday, June 11th will be given a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 annualized dividend and a yield of 1.2%. Salesforce’s payout ratio is 20.37%.

Salesforce announced that its Board of Directors has initiated a stock buyback plan on Monday, March 16th that permits the company to repurchase $25.00 billion in shares. This repurchase authorization permits the CRM provider to reacquire up to 14.1% of its shares through open market purchases. Shares repurchase plans are usually a sign that the company’s leadership believes its shares are undervalued.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.