EULAV Asset Management Cuts Stock Position in Salesforce Inc. $CRM

EULAV Asset Management lessened its stake in Salesforce Inc. (NYSE:CRM) by 24.7% during the 4th quarter, Holdings Channel.com reports. The firm owned 67,014 shares of the CRM provider’s stock after selling 21,992 shares during the quarter. EULAV Asset Management’s holdings in Salesforce were worth $17,753,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds also recently added to or reduced their stakes in the stock. Arsenal Capital Advisors LLC purchased a new position in Salesforce in the fourth quarter valued at about $365,000. Total Wealth Planning & Management Inc. purchased a new position in Salesforce in the fourth quarter valued at about $225,000. Harvest Fund Management Co. Ltd grew its stake in Salesforce by 125.5% in the fourth quarter. Harvest Fund Management Co. Ltd now owns 32,097 shares of the CRM provider’s stock valued at $8,502,000 after purchasing an additional 17,861 shares during the last quarter. Convergence Financial LLC grew its stake in Salesforce by 10.4% in the fourth quarter. Convergence Financial LLC now owns 7,554 shares of the CRM provider’s stock valued at $2,001,000 after purchasing an additional 713 shares during the last quarter. Finally, Deseret Mutual Benefit Administrators grew its stake in Salesforce by 15.1% in the fourth quarter. Deseret Mutual Benefit Administrators now owns 664 shares of the CRM provider’s stock valued at $176,000 after purchasing an additional 87 shares during the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Salesforce Price Performance

Shares of NYSE CRM opened at $185.85 on Friday. Salesforce Inc. has a 52 week low of $163.52 and a 52 week high of $276.80. The firm has a market cap of $152.21 billion, a P/E ratio of 21.51, a P/E/G ratio of 1.19 and a beta of 1.16. The business’s 50 day moving average price is $181.31 and its 200 day moving average price is $208.90. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15.

Salesforce (NYSE:CRM) last announced its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company had revenue of $11.13 billion during the quarter, compared to the consensus estimate of $11.05 billion. During the same period in the previous year, the company posted $2.58 earnings per share. Salesforce’s revenue for the quarter was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, sell-side analysts expect that Salesforce Inc. will post 10.13 earnings per share for the current year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be issued a $0.44 dividend. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. Salesforce’s payout ratio is presently 20.37%.

Salesforce declared that its Board of Directors has authorized a stock buyback program on Monday, March 16th that allows the company to buyback $25.00 billion in shares. This buyback authorization allows the CRM provider to repurchase up to 14.1% of its shares through open market purchases. Shares buyback programs are generally an indication that the company’s board of directors believes its stock is undervalued.

Wall Street Analyst Weigh In

A number of equities research analysts have recently weighed in on the company. JPMorgan Chase & Co. dropped their price target on Salesforce from $365.00 to $320.00 and set an “overweight” rating on the stock in a research note on Thursday, February 26th. UBS Group restated a “market outperform” rating on shares of Salesforce in a research note on Thursday, May 28th. Oppenheimer dropped their price target on Salesforce from $275.00 to $250.00 and set an “outperform” rating on the stock in a research note on Thursday, February 26th. The Goldman Sachs Group restated a “buy” rating and set a $281.00 price target on shares of Salesforce in a research note on Thursday, February 26th. Finally, Wedbush restated an “outperform” rating and set a $325.00 price target on shares of Salesforce in a research note on Thursday, May 28th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, nine have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, Salesforce has a consensus rating of “Moderate Buy” and a consensus price target of $257.97.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce announced a landmark partnership with FIFA for the 2026 World Cup and 2027 Women’s World Cup, which could showcase its AI-driven Agentforce 360 platform to a massive global audience and potentially drive future enterprise demand. Article Title
• Positive Sentiment: KeyCorp kept an Overweight rating and a $290 price target on Salesforce, while modeling earnings above consensus for FY2027, signaling continued analyst confidence in the company’s profit growth. Article Title
• Positive Sentiment: Recent commentary highlights Salesforce’s strong momentum, helped by its AI strategy, Agentforce rollout, recurring revenue base, and expanding free cash flow, which may keep long-term investors interested. Article Title
• Neutral Sentiment: Salesforce’s presentation at the Evercore Global TMT Conference and valuation-focused coverage suggest investors are still reassessing how much of the AI and Agentforce optimism is already priced in. Article Title
• Negative Sentiment: Bridgewater Associates reportedly sold Salesforce, which can pressure sentiment in the near term, although the article argues that institutional selling may create a better entry point for patient investors. Article Title

Insider Buying and Selling

In other Salesforce news, Director David Blair Kirk bought 2,570 shares of Salesforce stock in a transaction dated Wednesday, March 18th. The stock was acquired at an average cost of $194.62 per share, with a total value of $500,173.40. Following the purchase, the director directly owned 13,689 shares in the company, valued at $2,664,153.18. This represents a 23.11% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available through the SEC website. Also, Director Laura Alber bought 2,571 shares of Salesforce stock in a transaction dated Thursday, March 19th. The shares were acquired at an average cost of $194.58 per share, with a total value of $500,265.18. Following the completion of the purchase, the director owned 9,530 shares in the company, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders own 3.50% of the company’s stock.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.