ServiceNow, Inc. $NOW Stake Lifted by Harfst & Associates Inc.

Harfst & Associates Inc. increased its stake in ServiceNow, Inc. (NYSE:NOW) by 381.2% in the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 12,810 shares of the information technology services provider’s stock after acquiring an additional 10,148 shares during the period. Harfst & Associates Inc.’s holdings in ServiceNow were worth $1,962,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds have also made changes to their positions in the company. IAG Wealth Partners LLC boosted its holdings in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 18 shares in the last quarter. Wealth Watch Advisors INC bought a new position in shares of ServiceNow in the third quarter valued at approximately $29,000. Texas Capital Bancshares Inc TX bought a new position in shares of ServiceNow in the third quarter valued at approximately $37,000. Ameriflex Group Inc. boosted its holdings in shares of ServiceNow by 187.5% in the third quarter. Ameriflex Group Inc. now owns 46 shares of the information technology services provider’s stock valued at $42,000 after acquiring an additional 30 shares in the last quarter. Finally, Kelleher Financial Advisors bought a new position in shares of ServiceNow in the third quarter valued at approximately $50,000. 87.18% of the stock is currently owned by institutional investors.

Insider Activity at ServiceNow

In other ServiceNow news, insider Paul Fipps sold 1,048 shares of the stock in a transaction that occurred on Monday, May 18th. The shares were sold at an average price of $98.51, for a total value of $103,238.48. Following the completion of the sale, the insider owned 12,072 shares in the company, valued at $1,189,212.72. This represents a 7.99% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction that occurred on Thursday, May 14th. The stock was sold at an average price of $87.23, for a total transaction of $130,845.00. Following the completion of the sale, the director owned 44,930 shares of the company’s stock, valued at approximately $3,919,243.90. The trade was a 3.23% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 28,071 shares of company stock worth $2,529,956 in the last quarter. 0.34% of the stock is owned by corporate insiders.

ServiceNow Stock Down 6.1%

Shares of NYSE:NOW opened at $127.59 on Wednesday. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. The company has a market cap of $131.55 billion, a PE ratio of 76.04, a price-to-earnings-growth ratio of 2.24 and a beta of 0.94. ServiceNow, Inc. has a 52 week low of $81.24 and a 52 week high of $211.48. The firm has a 50 day simple moving average of $98.50 and a 200 day simple moving average of $123.13.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, meeting the consensus estimate of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The business had revenue of $3.77 billion during the quarter, compared to the consensus estimate of $3.75 billion. During the same quarter in the prior year, the firm earned $0.81 EPS. The firm’s quarterly revenue was up 22.1% on a year-over-year basis. As a group, research analysts expect that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

Wall Street Analyst Weigh In

Several research firms have recently issued reports on NOW. Barclays reiterated an “overweight” rating and issued a $134.00 price objective (up from $132.00) on shares of ServiceNow in a report on Tuesday, May 5th. Canaccord Genuity Group reduced their target price on shares of ServiceNow from $200.00 to $145.00 and set a “buy” rating for the company in a report on Thursday, April 23rd. Wall Street Zen cut shares of ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. FBN Securities reduced their target price on shares of ServiceNow from $160.00 to $120.00 in a report on Thursday, April 23rd. Finally, Jefferies Financial Group restated a “buy” rating and set a $135.00 target price (down from $175.00) on shares of ServiceNow in a report on Thursday, April 23rd. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, five have assigned a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $141.85.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow has been viewed as a leader in the AI-driven software rebound, with recent articles highlighting strong business momentum and investor enthusiasm for its role in agentic AI and enterprise automation. Article Title
• Positive Sentiment: The stock benefited from a broader Monday software rally after Nvidia’s CEO eased fears that AI will disrupt software companies, helping lift sentiment toward names like ServiceNow. Article Title
• Positive Sentiment: ServiceNow was also cited as a beneficiary of the new AI-chip-led rotation into software stocks, which briefly pushed the sector higher and supported bullish momentum in NOW shares. Article Title
• Neutral Sentiment: Recent commentary continues to compare ServiceNow with peers such as Salesforce and Intuit, suggesting investors are still weighing its valuation against its growth profile rather than reacting to a single company-specific event. Article Title
• Negative Sentiment: ServiceNow fell in the latest session as the software rally lost momentum, with investors pulling back from high-multiple tech stocks after a strong run-up. Article Title
• Negative Sentiment: Some recent analysis is turning more cautious on ServiceNow’s valuation, arguing the stock may be less attractive after its sharp AI-driven move higher. Article Title

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.